Salesforce Marketing-Cloud-Intelligence 問題集

質問 1：
Which Marketing Cloud Intelligence field is considered an attribute and not a "variable"?
A. Geo Location
B. Device Category
C. Device Browser
D. Campaign Category
正解：B
解説: (Topexam メンバーにのみ表示されます)

質問 2：
An implementation engineer has been asked to perform a QA for a newly created harmonization field, Color, implemented by a client.
The source file that was ingested can be seen below:

The client performed the below standard mapping:

As a final step, the client had created the field 'Color'. As can be seen, it is extracted from the Creative Name (after the '#' sign).
For QA purposes, you have queried a pivot table, with the following fields:
* Media Buy Key
* Media Buy Name
* In View Impressions
The final pivot is presented below:

A. A Harmonized dimension was created via a pattern over the Creative Name.
B. A calculated dimension was created with the formula: EXTRACT([Creative_Namel, #1)
C. An EXTRACT formula (for Color) was written and mapped to a Creative custom attribute.
D. An EXTRACT formula (for Color) was written and mapped to a Media Buy custom attribute.
正解：C
解説: (Topexam メンバーにのみ表示されます)

質問 3：
An implementation engineer is requested to integrate the following files:
File A:

File B:

The client would like to link the two files in order to view the two KPIS (Tasks Completed' and 'tasks Assignmed') alongside'Employee Name' and/or 'Squard'.
A Parent-Child configuration was set between the two.
Which two statements are correct?
A. The two files were uploaded to a different Generic type
B. Any one of the files can potentially be set as the Parent data stream
C. The two files cannot be Joined as they hold different measurements
D. The two files cannot be joined as they hold different dates
E. The join can be successful even if "empjd' isn't mapped and employee.name' is mapped to the same entity name in both data streams
正解：B,E
解説: (Topexam メンバーにのみ表示されます)

質問 4：
What is the relationship between "Media Buy Key" and "Campaign Key"?
A. One-to-many (one Media Buy Key has many Campaign Keys)
B. Many-to-many
C. One-to-one
D. Many-to-one (one Campaign Key has many Media Buy Keys)
正解：D
解説: (Topexam メンバーにのみ表示されます)

質問 5：
An implementation engineer has been provided with 4 different source files: 03m 48s
1. Twitter Ads ~
2. Creative Classification
3. Placement Classification
4, Campaign Category Classification
The main source is Twitter Ads (which includes various fields and KPIs), and the rest are classification files that connect to Twitter Ads and enrich different fields within it.
The connections between the files are described as follows:
1st Party Creative Classification
File structure/headers:

Creative ID - links back to Creative Key (Twitter Ads)
1st Party Placement Classification by
File structure/headers:

A.

B.

C.

D.

正解：B
解説: (Topexam メンバーにのみ表示されます)

質問 6：
A client's data consists of three data sources - Facebook Ads, LinkedIn Ads and Google Campaign Manager.
Notes:
* The client is planning on adding an additional 100 Facebook Ads data streams and 50 more LinkedIn Ads data streams.
* The final volume of data in the workspace will be 5M rows
* Each data source has a naming convention and it can be assumed that any additional profile (i.e. Data Stream) from one of these sources will follow the same naming convention.
The client provided the following sample files:
Facebook Ads:


The client would like to create a new harmonization field named "Market," which will only be coming from Facebook Ads and LinkedIn Ads. The logic for
"Market" is the following:
IF Media Buy Type is equal to "TypeB" or "TypeC" or "TypeD"
Return 'Europe'
ELSE
Return 'Rest Of The World'
In order to create the harmonization field Market, the client considers using either Mapping Formula, Calculated Dimension, VLOOKUP or Patterns.
Considering maintenance and scalability, which option is recommended?
A. Patterns
B. Mapping Formulas
C. Calculated Dimension
D. vLookuP
正解：A
解説: (Topexam メンバーにのみ表示されます)