Salesforce Marketing-Cloud-Account-Engagement-Consultant 問題集

質問 1：
LenoxSoft has been using Marketing Cloud Account Engagement and Salesforce for one year and have enabled Einstein Behavior Scoring.
What guidance should the system administrator give to the LenoxSoft sales team so they can gain context into why their prospects are being scored the way they are?
A. To read the behavior score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.
B. To read the lead score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.
C. To access the B2B Marketing Analytics app so they can look through the campaigns that the prospects have engaged with over the last year.
D. To always book a follow up call with prospects and record notes from the call in the Marketing Cloud Account Engagement Notes field for future review.
正解：B

質問 2：
A customer does not feel that campaign influence reporting fully captures their marketing attribution since they do not market only to the contacts related to their opportunity records.
What feature should a consultant recommend to uncover additional marketing attribution?
A. First Touch Model
B. Account-to-Opportunity Matching
C. Primary - Campaign Source Attribution
B, Einstein Attribution
正解：A

質問 3：
LenoxSoft's Marketing Cloud Account Engagement administrator cannot see an email template that was created and marked for use for Engagement Programs while building a "send email" action in a nurture program.
What would explain this experience?
A. The administrator does not have folder permissions to the email template folder.
B. The administrator has not published the Email Template from a draft.
C. The administrator has not selected a sender for the Email Template.
D. The administrator does not have folder permissions to the Engagement Program.
正解：B

質問 4：
"A user is looking at the Engagement History Custom Lightning Component on a lead or contact record and wants to understand recent activities.
Which two types of activities would display in the lightning component?
Choose 2 answers
A. Prospect viewed a landing page
B. Prospect unsubscribed from an email
C. Prospect was deleted by a user
D. Prospect replied to an email
正解：A,B

質問 5：
"The LenoxSoft sales leadership has just implemented queues in Salesforce and wants to make sure their new leads coming from marketing nurtures are allocated fairly.
What should the Marketing Cloud Account Engagement administrator do to make sure new leads from nurture programs are properly routed in Salesforce?
A. Configure users > set up a round robin > have nurture programs assign prospects to the round robin
B. Configure users > set up a custom role > have nurture programs assign prospects to users with the custom role
C. Configure users > set up a user group > have nurture programs assign prospects to the user group
D. Configure users > set up a queue > have nurture programs assign prospects to the queue
正解：C

質問 6：
LenoxSoft has two primary groups of contacts in their Salesforce account, managed separately using Marketing Cloud Account Engagement Business Units (PBUs). They have one marketing team that needs to manage campaigns for both business units (BUs).
How should this be configured?
A. Create Marketing Cloud Account Engagement user records in one business unit, then use the business unit switcher to access each account.
B. Create multiple Salesforce users with the same email address connected to one Marketing Cloud Account Engagement user, then use the business unit switcher.
C. Create one Salesforce user connected to one Marketing Cloud Account Engagement user, then use Marketing Cloud Account Engagement user groups to use the business unit switcher.
D. Create Marketing Cloud Account Engagement user records in each business unit connected to the same Salesforce users, then use the business unit switcher.
正解：D

質問 7：
What is possible with a trigger in engagement program? [Choose two answers]
A. Email link click
B. Specific email link click
C. File open
D. Form handler error
正解：C

質問 8：
LenoxSoft wants to assign all new leads coming through their "Request a Demo" form and immediately notify the sales team to follow up via phone call within 3 days.
Which assignment workflow would meet these requirements?
A. Add form completion actions to first assign to the user and then to create a Salesforce task.
B. Add form completion actions to send customized email with a call reminder to the sales user.
C. Add form completion actions to first assign to the assigned user and then to notify the user.
D. Add form completion actions to add to the engagement studio program and notify the assigned user.
正解：A

質問 9：
"LenoxSoft wants to ensure that if a lead or contact no longer meets market data sharing rules for a business unit (BU) the prospect is no longer active in the BU they previously matched.
What behavior should be expected in Marketing Cloud Account Engagement when a lead or contact no longer matches a market data sharing rule?
A. The prospect is sent to the recycle bin
B. The prospect is marked as do not email
C. The prospect is unassigned from its user
D. The prospect is marked as opted out
正解：A