CIMA CIMAPRA19-E02-1 問題集

質問 1：
A company is considering introducing a new product into the market but has been advised to undertake some qualitative research prior to doing this. The marketing manager is uncertain as to what information it will get from this type of research.
Which of the following can be identified by carrying out qualitative research?
A. The sales value of a product for a given period.
B. The number of customer complaints received in a given period.
C. The profitability of a competitor.
D. The reason why a customer might buy a certain brand.
正解：D

質問 2：
The advantages of effective delegation include which THREE of the following?
A. Workloads of managers are reduced with subsequent reduction in stress.
B. The aspiration through eventual promotion of subordinates who accept delegated duties must be met.
C. Managers are left free to carry out non-routine tasks while passing on more routine tasks to subordinates.
D. Training of subordinates is assisted by the delegation of tasks and is thus a very effective method of training.
E. Effective delegation can be achieved by assigning agreed tasks, specifying performance levels and ensuring they are understood.
正解：A,C,D

質問 3：
Charles Handy described organisational culture as:
A. Values embedded in an organisation
B. The way we do things around here
C. An invisible bond which ties the people of the organisation together
D. The way of the employees and their beliefs
正解：B

質問 4：
University Z is about to take on a major project of changing from traditional written examinations to computer-based objective test questons.
Y is the systems manager at the university and has been appointed as the Project Manager. The university is very traditional in its management structure, whereby functional specialists manage each department. However, for this project, Y considers that a matrix structure would be required. The Vice Chancellor is not convinced that a matrix structure would be appropriate.
There are a number of advantages of a matrix structure. Which of the following should Y use in his argument to convince the Vice Chancellor that a matrix structure is appropriate?
Select ALL that apply.
A. Specialist are able to appraise other disciplines
B. Managers are exposed to organisation-wide problems
C. Reporting lines are clearly established
D. Responsibilities are clearly identified
E. Lateral communications are improved
F. Decision making is improved
正解：B,E,F

質問 5：
Which of the following best describes generic competitors?
A. Competitors which compete with products which, although technically quite different, satisfy the same needs.
B. Competitors which have similar goods but not necessarily the same size or structure organisation.
C. Competitors which compete for the same income as the company.
D. Competitors which have similar size and structure and offer similar products to the same customers.
正解：C

質問 6：
Objectives generally possess characteristics which set them apart from mission statements. Which THREE of the following apply?
A. Objectives involve the time-frames within which targets are to be achieved.
B. Objectives provide precise formulations of the attributes sought.
C. Objectives are descriptions of what the company provides.
D. Objectives are concerned with the basic purposes of organisations.
E. Objectives are targets to be achieved.
正解：A,B,E

質問 7：
During a formal disciplinary process being carried out within a business organisation, at what stage in the process should the employee under investigation receive a formal verbal warning?
A. At the beginning of the disciplinary process
B. Following the first written warning letter
C. Between an informal warning and written warning
D. Immediately before demotion, transfer or dismissal
正解：C

質問 8：
A publishing business prints thousands of books every week. The Managing Director employed Taylor's Principles of Scientific Management in order to run the business efficiently. Which of the following would not have been initiatives he would have introduced into the business?
Select ALL that apply.
A. Jobs were re-allocated on a monthly basis to maintain motivation
B. All roles on the printing presses were analysed and the optimum method of working identified
C. Procedures were quickly adapted for flexibility when volumes increased
D. The managers spent most of their time planning the production to make it as efficient as possible
E. Workers on the print presses followed the set procedures so need little supervisions
F. There was a focus on rewarding teams on each of the print presses for good performance
G. The employees on the production line were selected based on their physical capability to operate heavy print presses
正解：A,C,F

質問 9：
H is the owner of a motorcycle dealership in Los Angeles which provides sales, repair and servicing of very large motorcycles, typically with engines larger than 1000cc. Over the years H has built up a renowned team of highly skilled technicians that are experts in this particular size of motorcycle. H believes that their skills are rare and difficult, if not impossible, to imitate by any competitor in the region.
Despite this advantage the company has been suffering from declining profits in the past three years and the marketing consultant has advised H to change the focus of the company towards small 50cc mopeds and scooters - because that "is clearly what the market is now wanting".
The change being proposed is:
A. from a positioning approach to a rational model.
B. from a resource-based view to a positioning approach.
C. from a resource-based view to an incremental approach.
D. from a positioning approach to a 'market driven' strategy.
正解：B