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CIMA E3 - Strategic Management Question Tutorial 認定 CIMAPRO15-E03-X1-ENG 試験問題:
1. Which of the following statements is NOT a role for Management Accountants involved in the strategy development process?
A) Writing the Annual Report.
B) Assist the Board in determining risk appetite.
C) Integration of financial and non-financial information.
D) Consider and raise awareness of the ethical impact of proposed strategic decisions.
2. TUV had an employee turnover rate of 25% among new recruits and was becoming short of skilled workers.
The Board of TUV realized there was something dramatically wrong and called in consultants to assess the problem. The consultants recommended transformational change in that TUV should redesign the entire production system, change the placement of all equipment and the flow of work, redefine every job and give all workers new assignments.
Which type of change did the consultants recommend for TUV?
A) Revolution
B) Evolution
C) Adaptation
D) Reconstruction
3. When FarmCot Foods was founded five years ago, it was a small shop set up by a family of dairy farmers in a disused farm shed, selling their own produce to the local community. The family had decided, at that point in time, to diversify their dairy farming activities into also selling their own milk, cheese and ice cream products.
The aim was to increase their revenues, as dairy farming in their home country had been in decline for a number of years.
Since then, the shop has been very successful and has expanded rapidly over the last three years, due largely to a strong growth in tourism in its home country and a shift in consumer demand for locally sourced fresh farm products. FarmCot Foods is now located in a large purpose-built building on the site of the original farm shed and also operates a very popular cafa, a children's play area and sells a much wider range of products and gifts, which are all sourced from local suppliers.
Which of the following best describes FarmCot Foods approach to strategy development in the last five years?
A) Rational
B) Incremental
C) Emergent
D) Freewheeling opportunism
4. Which of the following would be likely to encourage an organization to use Scenario Planning? (Choose all that apply.)
A) Uncertainty in the industry is high, relative to management's ability to predict or adjust to change.
B) The organization has not previously experienced any major surprises or expensive strategic mistakes.
C) Competitor's are increasingly using Scenario Planning as part of their strategy formulation process.
D) The organization often experiences 'group-think', leading to a narrow view of the future.
E) The organization has achieved all of its objectives and operates within a stable external environment.
5. A leading retail chain is undertaking environmental scanning as it is concerned that it is becoming uncompetitive and profits have started to fall. The Board of Directors is concerned that it will need to have a viable strategy to present to its shareholders at the next annual general meeting, in order to prevent shareholders' protests.
The company has been reluctant in the past to offer an Internet shopping service. It now believes, however, that by offering this service and introducing customer relationship marketing (CRM), this will produce a strategy that will help it to improve its competitiveness.
Which of the following statements apply to CRM? (Choose all that apply.)
A) In mature markets, existing customers provide the most likely source of future earnings.
B) CRM utilizes marketing resources to retain, rather than simply attract new customers.
C) CRM is about marketing to customers to obtain their loyalty, so customer research is not needed.
D) The CRM process needs to include increasing the range of products that will be offered to customers.
E) The company must be prepared to take customers' needs into account and be able to meet these needs.
質問と回答:
質問 # 1 正解: B | 質問 # 2 正解: D | 質問 # 3 正解: C | 質問 # 4 正解: A、E | 質問 # 5 正解: B、E |