Salesforce Marketing-Cloud-Account-Engagement-Consultant 問題集

質問 1：
LenoxSoft wants to test all elements of their email, including variable tags, link clicks, and how the email looks on all email. Which testing strategy should you recommend to the all the elements?
A. Use rendering test and send to Test List
B. Use multivariate test & Review email preview
C. Use individual email test
D. Use A/B test
正解：A

質問 2：
LenoxSoft wants to foster a closer relationship between customers and their customer success team. Each customer account is owned by a LenoxSoft success team member, who should be the sender of all Marketing Cloud Account Engagement emails sent to any contacts at that account.
Which setting would make the Marketing Cloud Account Engagement email send from the appropriate success team member?
A. Set the sender of the email as the account owner.
B. Set the sender of the email as the assigned owner.
C. Set the sender of the email as a specific user.
D. Set the sender of the email as a custom CRM user.
正解：A

質問 3：
What is true about page actions? [Choose three answers]
A. You can define a page to be a priority page to highlight the activity to Sales reps and other users.
B. You cannot use auto responder emails with page actions.
C. You cannot set the prospect's source campaign with page actions.
D. It is possible to use URL wildcard by adding * to the end of the URL.
正解：A,B,D

質問 4：
LenoxSoft just published a buyer's guide, which includes ROI calculators, pricing information, and implementation details.
Which audience would gain the maximum benefit from receiving a guide?
A. Prospects at the middle of the funnel - interacting with blog content only.
B. Prospects at the top of the funnel - newly sourced from a tradeshow.
C. Prospects at the bottom of the funnel - actively deciding between vendors.
D. Prospects who have transitioned out of the funnel - with a recently closed deal.
正解：B

質問 5：
Can we connect Twilio SMS Center via Marketing Cloud Account Engagement Connector?
A. False
B. True
正解：B

質問 6：
Marketing is under pressure to provide their sales team with more leads. A Marketing Cloud Account Engagement administrator is looking at the Pipeline Dashboard Report in the B2B Marketing Analytics App and notices an extremely high number of prospects compared to Marketing Qualified Leads (MQLs).
Which two steps should increase the number of qualified leads being passed to sales?
Choose 2 answers
A. Increase gated content on the website to provide more scoring opportunities.
B. Increase their scoring threshold to give the Sales team the most qualified leads.
C. Improve prospect data by adding fields to existing forms and making them required.
D. Improve lead qualification efficiency by using automation rules for prospect assignment.
正解：A,D

質問 7：
What is true about Marketing Cloud Account Engagement tracking? [Choose two answers]
A. The code is generated from a Salesforce campaign
B. Visitor filters can be added to Marketing Cloud Account Engagement to restrict tracking (clicks, visits, email notifications etc) from certain IP addresses
C. Visitors and prospects that have "do not track" settings enabled on their browser will not have their activities tracked while on your site.
D. Cookies will always expire after 10 years
正解：B,C

質問 8：
Which is true about Marketing Cloud Account Engagement API limits
A. Marketing Cloud Account Engagement Growth Edition: Marketing Cloud Account Engagement Plus Edition: 25 000 Marketing Cloud Account Engagement Advanced Edition: 100 000
B. Marketing Cloud Account Engagement Growth Edition: 25 000 Marketing Cloud Account Engagement Plus Edition: 50 000 Marketing Cloud Account Engagement Advanced Edition: 100 000
C. No limits at all
D. All editions have 10 000 API limit
正解：A

質問 9：
LenoxSoft has found that the conversion rates on their paid search ads that direct to the home page on the LenoxSoft website are surprisingly low.
What should be recommended to increase the conversion rates on the paid search ads?
A. Develop custom redirects in Marketing Cloud Account Engagement to use on the paid search ads.
B. Create new content for the paid search ads that direct to the home page.
C. Direct traffic from the ad to a Marketing Cloud Account Engagement landing page instead of the home page.
D. Place additional navigation on the LenoxSoft home page.
正解：B