Oracle 1z0-952 問題集

質問 1：
Your client wants to enable ID swapping with the BlueKai DMP. Which three statements from the following are true? (Choose three.)
A. BlueKai DMP can store the ID map table.
B. The client can store the ID mapping table in their system.
C. Only BlueKai can store the ID mapping table.
D. Only the client is allowed to store the ID mapping table.
E. The client cannot store the ID mapping table in their system.
F. Both BlueKai and the client can store the ID mapping tables in their systems.
正解：A,C,E

質問 2：
Which of the following is a real world use case for a search campaign?
A. Ensure customers receive relevant offerings when landing on the site page.
B. Serve different ads to various demographic groups so that messaging is relevant to the user's persona.
C. Leverage the device-bridging technology to find users across their devices.
D. Conquest against your competitors by reaching users that have shown interest or in-market behavior around competitive brands.
E. Bid up on users who have visited a moving landing page and are searching your keywords or your competitive keywords.
正解：E

質問 3：
You are working with a client to help guide their seat governance structure. After discussing their company policies and procedures, you discover that each region follows its own protocols, operations are for the most part independent and they might benefit from discretionary data-sharing between regions.
Based on what you have learned, which seat governance option should you recommend?
A. Global DMP nerve center
B. Global template with local nuances
C. A single seat shared by all regions
D. Full agency control
E. Horizontal regional empowerment
正解：C

質問 4：
Which of the following is a reason to review and update a taxonomy?
A. The Category Value Assessment has been requested and addressed.
B. There are too many categories in the taxonomy and it is hard to find the right data.
C. It has been a month since the last audit was conducted.
D. Taxonomy permissioning has been activated.
正解：D

質問 5：
Your customer wants to deploy the DMP CoreTag an all site pages and collect data in the DMP data taxonomy based on the URL of each page visited by the end user.
Identify the correct tag configuration along with the exact phint that must be used to accomplish this.
A. Under Manage > Containers > Generate Code > Advanced Configuration, check the "Extract named meta elements" checkbox for the CoreTag. Then ensure that that data is being collected from phint
"__bk_t" when the tag fires from various pages.
B. Under Manage > Containers > Generate Code > Advanced Configuration, check the "Extract named meta elements" checkbox for the CoreTag. Then ensure that that data is being collected from phint
"__bk_ l" when the tag fires from various pages.
C. Under Manage > Containers > Generate Code > Advanced Configuration, uncheck the "Disable Metadata" checkbox for the CoreTag. Then ensure that that data is being collected from phint "__bk_l" when the tag fires from various pages.
D. Under Manage > Containers > Generate Code > Advanced Configuration, uncheck the "Disable Metadata" checkbox for the CoreTag. Then ensure that that data is being collected from phint "__bk_k" when the tag fires from various pages.
E. Under Manage > Containers > Generate Code > Advanced Configuration, check the "Extract named global variables" checkbox for the CoreTag. Then ensure that that data is being collected from phint
"__bk_k" when the tag fires from various pages.
F. Under Manage > Containers > Generate Code > Advanced Configuration, uncheck the "Extract named meta elements" checkbox for the CoreTag. Then ensure that data is being collected from phint "__bk_t" when the tag fires from various pages.
正解：A

質問 6：
Your client wants their first initiative to be a re-targeting campaign. What do you need to ensure is configured/initiated before the execution of this type of campaign?
A. That the BlueKai coretag is placed on the company site and that the channel partner's app has been installed
B. That a custom audience pixel has been generated and that a look-alike model has been created
C. That access to 3rd party data has been granted and that 1st party converters have been suppressed
D. That a Java Script BlueKai tag is placed in the header of each page and that your client submits reporting for use of third-party data
E. That vendors and share partners have been configured and that Data Usage Agreement has been signed
正解：E

質問 7：
You have just deployed the BlueKai data collection tag on your site and you are interested in understanding the category level inventory trend.
Which statement is true?
A. It can take up to a week for the Provider Inventory Report to reflect this newly onboarded data via the tag.
B. The data from the tag will be available after 48 hours in the Provider Inventory Report.
C. The data from the tag will be available immediately in the Provider Inventory Report.
D. The data from the tag will be available after 24 hours in the Provider Inventory Report.
E. It can take up to 36 hours for the Provider Inventory Report to reflect this newly onboarded data via the tag.
正解：D

質問 8：
Your client wants to run a campaign with a media execution partner that currently does not have an app in the Oracle BlueKai app catalog. What should they do?
A. Configure custom parameters to deliver data to the media execution partner
B. Create a Dynamic Synchronous container to support the transfer of data.
C. Manually enter the pixel required for sending campaign data to the partner.
D. It is not possible to run campaigns with partners that do not currently have apps in the Oracle BlueKai app catalog.
E. Configure the campaign to deliver audience data directly to the partner's web page via JS container tag.
正解：C