Google adwords-fundamentals 問題集

質問 1：
With the Smart Pricing feature in Display, if our data shows that a click from a Google Display Network page is less likely to turn into an actionable business result - such as an online sale, registration, phone call or newsletter sign-up -we may:
A. Automatically reduce your cost-per-click bids on the Google Display Network.
B. Send notification that your bids should be adjusted.
C. Automatically adjust your daily budget to serve less ads on Google Display Network pages.
D. Use data from the Display Network auction to revise the cost of your Search ads.
正解：A
解説: (Topexam メンバーにのみ表示されます)

質問 2：
[Two ways to identify a keyword's Quality Score are to view the Quality Score column and to:
A. Click on the speech bubble icon next to that keyword.
B. Click keyword into the Traffic Estimator tool.
C. Click on the "See search terms" button next to that keyword.
D. Download a campaign level report from the Campaigns tab.
正解：A

質問 3：
You can use the Contextual Targeting Tool to:
A. Run a report to determine which keywords are most likely to convert based on the past 30-days of your campaign.
B. See which images and text ads within your campaign are performing best on the specific websites you are targeting.
C. See potential web pages where your ad can appear based on your keywords.
D. Manage CPC bids for contextual campaigns within your account.
正解：C
解説: (Topexam メンバーにのみ表示されます)

質問 4：
Ads often show on Google with a fifth line of ad text, which includes the city or region targeted by a campaign. One reason this occurs is because:
A. One of the keywords in the campaign is the name of that country.
B. The language preferences of the user assume a location.
C. The search query included the name of the city.
D. The Internet Protocol (IP) address of the user is located in the city targeted by the campaign.
正解：D

質問 5：
Quality Score is calculated as a measure of:
A. Relevance to a user's search.
B. Frequency of a queried keyword.
C. Proper grammar in an ad text.
D. Maximum cost-per-click (CPC) bid.
正解：A
解説: (Topexam メンバーにのみ表示されます)

質問 6：
Which is a benefit of AdWords for search marketing?
A. Understand how customers navigate websites.
B. Collect contact information automatically from potential customers.
C. Acquire potential qualified customers.
D. Increase position in organic search results.
正解：C

質問 7：
One reason an Active, Eligible keyword may not receive many impressions is because the keyword:
A. Has its own destination URL that overrides what is set for the ad group.
B. Is set to phrase match.
C. Has a maximum cost-per-click (CPC) bid below the first page bid estimate.
D. Is set to broad match.
正解：C

質問 8：
An advertiser's ad has been disapproved. Which is the most likely cause?
A. Some keywords do not meet minimum quality requirements.
B. The ad is a duplicate of another ad in the account.
C. The ad does not comply with AdWords policy guidelines.
D. The location targeting was incorrectly selected.
正解：C
解説: (Topexam メンバーにのみ表示されます)

質問 9：
Which might negatively affect the performance of a video ad on the Google Display Network?
A. Content with a non-commercial look and feel
B. A clear call-to-action in the opening static image
C. A video that captures users' attention within the first 10 seconds of play
D. Content in the form of a running list of statistics about the company
正解：B