Google adwords-fundamentals 問題集

質問 1：
Which formula does Google use to rank keyword-targeted ads on Google search?
A. Maximum cost-per-click (CPC) bid x Quality Score
B. (Maximum cost-per-click (CPC) bid x Quality Score) / Daily Budget
C. Maximum cost-per-click (CPC) bid only
D. (Maximum cost-per-click (CPC) bid + Daily Budget) / Quality Score
正解：A
解説: (Topexam メンバーにのみ表示されます)

質問 2：
An advertiser creates a new ad group in a campaign that is set to run on all relevant sites across the Google Display Network. If both keywords and placements are added to the ad group, they would work together to:
A. Impact the time of day that the ads are eligible to show.
B. Restrict the ads to specific sites and show them only when the content of a that site's page is relevant to the keywords.
C. Determine the target return on investment (ROI) for a given ad group
D. Impact search results and cost-per-click (CPC) on the Google Display Network.
正解：B

質問 3：
A keyword with a very low click through rate (CTR) will usually receive:
A. A low Quality Score on the Google Search Network.
B. A low average cost-per-click (CPC) on Google search.
C. Impressions only on the Google Search Network.
D. More impressions on the Google Display Network.
正解：B

質問 4：
[Two ways to identify a keyword's Quality Score are to view the Quality Score column and to:
A. Click on the speech bubble icon next to that keyword.
B. Click keyword into the Traffic Estimator tool.
C. Click on the "See search terms" button next to that keyword.
D. Download a campaign level report from the Campaigns tab.
正解：A

質問 5：
Phrase match triggers an ad to appear when a search query:
A. Precisely matches the translation of the keyword.
B. Includes words that are related to the keyword.
C. Includes the keyword in its exact sequence.
D. Precisely matches a synonym of the keyword
正解：D

質問 6：
Which method would be recommended for an advertiser who is trying to increase the Quality Score of low keyword?
A. Increase the daily budget for the campaign in which the keyword is located.
B. Delete the keyword and add the keyword to the campaign again.
C. Repeat the keyword as many times as possible in the ad text.
D. Modify the ad associated with that keyword to direct to a highly-relevant landing page.
正解：D

質問 7：
Which formula represents how Ad Rank is determined on Google search?
A. Historic average position of each ad.
B. Popularity of the website being advertised.
C. Maximum cost-per-click (CPC) multiplied by Quality Score.
D. How much an advertiser is willing to spend each day.
正解：C
解説: (Topexam メンバーにのみ表示されます)

質問 8：
Suppose you've created an ad group to advertise gourmet chocolate, and it includes keywords like "dark chocolate" and "gourmet chocolate bars." If you opted this particular campaign into the Google Display Network, what type of targeting would automatically be used to determine where your ads might show?
A. Managed placements would be used to target specific sites you had selected as being important to your client.
B. Remarketing would be used to automatically target users who had previously visited sites that related to your keywords.
C. Topic targeting would be used to target all pages about chocolate, regardless of whether your exact keywords appear on the page.
D. Automatic placements would be used to contextually target sites that share the same themes as the keywords within your campaign.
正解：D

質問 9：
Your agency won four new clients. Three have the potential to track conversions and may consider an unlimited budget if ROI is positive. Which three?
A. Improve comedy group promoting a mysterious video with no immediate ways to interact
B. Retail e-commerce selling luxury hats and tracking transactions
C. Custom-branded merchandiser tracking inquiries, some of which convert to a deal
D. Network security company tracking free trials, some of which convert to a purchase
正解：B,C,D