Google adwords-display 問題集

質問 1：
Martha has launched a new business that sells used computer books online. She wants to use Google AdWords to help brand her company and introduce her company to new users. Which one of the following Google AdWords approaches would be best for Martha?
A. Create keywords for unadvertised parts of her Website.
B. Use keyword insertion to make her ad more relevant to a diverse audience.
C. Use a cost-per-impression campaign.
D. Target the right region and language of her business.
正解：C

質問 2：
Ben has created 60 videos for YouTube that he uses to promote his software training company. The videos are not promoted videos, but they are advertisements, informative sessions, and free computer lessons that he has published on YouTube. Ben would like to use YouTube Insight. How can he access this tool?
A. Ben can use YouTube insight for all of his videos if he will make one video a promoted vide o.
B. Ben can use YouTube insight by click his account name in YouTube, then choosing Insight.
C. Ben can download YouTube insight from the YouTube homepage, choosing applications, and then the YouTube Insight application.
D. Ben cannot use YouTube insight because his videos are not promoted videos.
正解：B

質問 3：
Which of the following AdWords performance reports shows details on the selected keywords and organizes statistics by keyword?
A. Ad performance
B. URL performance
C. Ad group performance
D. Keyword performance
正解：D

質問 4：
Mark has created a new Google AdWords campaign and the ad has been running for three days. Over the three days Mark has generated some sales from the ad, but he is curious as to how his ad is really performing. How long does Google recommend before Google AdWords users begin reviewing campaign performance too thoroughly?
A. 5-6 days
B. 14-21 days
C. 10-15 days
D. 28-31 days
正解：B

質問 5：
Gary has created a display ad that is part of the Google Content Network targeting YouTube
viewers. Gary believes that his ads will have the best time of being viewed by his audience
between the hours of 8PM and 11PM. How can Gary schedule his Google Content Network ads for YouTube for this time?
A. Gary should choose his campaign, then click the Audiences tab, Advanced Settings, and then edit the Schedule for the ad's scheduling.
B. Gary should choose his campaign, then click the Settings tab, Advanced Settings, and then edit the Schedule for the ad's scheduling.
C. Gary cannot schedule ads on YouTube. YouTube ads do not accept ad scheduling.
D. Gary should choose his campaign, then click the Ads tab, Schedule for the ad's scheduling.
正解：B

質問 6：
Howard is a Google AdWords consultant for the HKQ Company. He is reviewing the videos the
HKQ Company has loaded to YouTube through YouTube Insights with Hal, his contact at the HKQ Company. Howard and Hal want to review the videos performance to create a strategy to refine the videos for better performance. YouTube Insight offers several different reporting features for a YouTube account. Which one of the following is NOT one of the reporting features that YouTube Insight offers for review?
A. Community
B. Referrers
C. Views
D. Discovery
正解：B

質問 7：
If you are planning a reservation for the YouTube masthead, you'll need to create media that fits the space for the full-width of the YouTube homepage. What size should your media be for the full-width masthead?
A. 900x300 pixels
B. 960x250 pixels
C. 800x200 pixels
D. 750x125 pixels
正解：B

質問 8：
Terry wants to create a YouTube ad for her company, but she wants to use location-based
targeting the ad based on location. In YouTube, what term is assigned to such targeting?
A. Geo-targeting
B. Geo-caching
C. Demographics
D. Nation targeting
正解：A