Salesforce Pardot-Consultant 問題集

質問 1：
How can an interested lead that comes to Lenoxsoft's website and fills out the Contact Us form receive a follow-up email each time he or she submits?
A. Send using an automation rule
B. Send using the form's completion actions.
C. Use a dynamic list to use as a recipient list on an email send.
D. Send using a segmentation rule.
正解：B

質問 2：
LenoxSoft has a training portal for customers. A Pardot page action changes a Prospect's Engagement custom field to Engaged for any prospects who views the page. Customer who regularly engage with the portal have more success with the platform, and those with low engagement have a high rate of attrition. To encourage engagement with the portal, Lenoxsoft wishes to use this custom field as the basis to develop a Training Engagement Program that encourages prospects to sign up for a live webinar which promotes the portal. They have the following requirements. - Prospects with no Engagement custom field value should be added to the Training Engagement Program - If Prospects register for the Webinar and view the training portal, they are removed from the Training Engagement Program What steps should Lenoxsoft take to achieve these requirements?
A. Create a dynamic list with the criteria :: Webinar:: Successful & Custom Prospect custom field:: engagement:: engaged :: Action of:: Remove from list Create an automation rule with the criteria :: Prospect custom field : engagement:: blank:: Action if:: Add to List
B. Create a completion action with the criteria :: Webinar:: Successful & Custom Prospect custom field :: engagement:: engaged :: Action of:: Remove from list Create an automation rule with the criteria :: Prospect custom field : engagement:: blank :: Action if:: Add to List Create a segmentation rule with the criteria :: Webinar:: Successful & Custom Prospect custom field :: engagement:: engaged :: Action of:: Remove from list
C. Create an automation rule : Prospect custom field [Engagement] is blank | Add to List Create an automation rule: Prospect webinar is attended webinar AND Prospect custom field [Engagement] is engaged | Remove from list
D. Create an automation rule with the criteria :: Prospect custom field : engagement:: blank :: Action if:: Add to List
正解：A

質問 3：
LenoxSoft's marketing team wants to use one repeating program to continually nurture cold and unengaged leads, but wants the content for the emails sent through the program to be tailored based on how many times the prospect has entered the program.
They have decided to create a custom field called "Repeated Engagement" and increment that field by +1 each time a prospect enters the program.
Using this method, how should the team meet this need?
A. Use rule steps to send prospects down unique paths in the program based on the "Repeated Engagement" field value.
B. Use the "Repeated Engagement" field to both suppress prospects from the original program and add them to new programs.
C. Create an automation rule that adds prospects to static lists to feed new programs after each entry.
D. Create dynamic content based on the "Repeated Engagement" field for use in the emails sent in the program.
正解：D

質問 4：
LenoxSoft wants to view only opportunities within a certain fiscal year on the Pipeline Dashboard using B2B Marketing Analytics.
How could this be accomplished?
A. Use the 'fiscal year' filter on the Pipeline Dashboard.
B. Apply the "tag" filter on the Pipeline Dashboard using the fiscal year.
C. Develop a new lens that includes only data from the fiscal year.
D. Create a custom dataset using only data from the fiscal year.
正解：B

質問 5：
LenoxSoft's IT manager refuses to implement email authentication. The marketing entries so the company can successfully send emails from their Pardot account.
Which two benefits of email authentication should be discussed with the IT manag Choose 2 answers
A. Authentication increases deliverability rates of emails sent through Pardot.
B. Authentication ensures the company's sending IP will not appear on blocklists.
C. Authentication proves Pardot is a legitimate sender of LenoxSoft's emails.
D. Authentication provides legal protection against email abuse complaints.
正解：A,D

質問 6：
There is Custom Field Type in Pardot called Phone
A. False
B. True
正解：A

質問 7：
A company uses multiple Pardot business units and wants to set up B2B Marketing Analytics.
What is considered true about using B2BMA with business units?
A. Each dashboard will have an option to filter by business unit.
B. Each business unit can only have one associated B2B Marketing Analytics app.
C. There is an option to create a unique app for each business unit or one joined app for all business units.
D. The app will create unique datasets for each business unit.
正解：B

質問 8：
An admin user would like to create a User Role for a new marketing intern to only have the ability to view prospect lists and emails that have already been sent. Which of the following is the best way for the Admin user to set up this role for the intern if LenoxSoft has an Ultimate level account?
A. Set the intern up in the Default 'Marketing' User Role
B. Create a Custom User Role with only the options to 'view' & 'edit' lists and 'view' emails selected
C. Set the intern up in the Default 'Marketing Intern' User Role
D. Create a Custom User Role with only the options to 'view' lists and 'view' emails selected
正解：D