Salesforce Marketing-Cloud-Consultant 問題集

質問 1：
Northern Trail Outfitters (NTO) wants to send an email to all Contacts who have signed up for its newsletter, but have not joined its loyalty program. NTO has created a report in Sales Cloud which it will select using a Send Flow in Content Builder.
Which field name should be included in the report in addition to email address?
A. Contact ID
B. CampaignMember ID
C. Individual ID
D. External ID
正解：A
解説: (Topexam メンバーにのみ表示されます)

質問 2：
Northern Trail Outfitters sends emails for Password Resets from their web store when requested. An SMS message should be deployed if the password reset email is not sent.
What processes should they utilize to ensure a timely delivery across email and SMS?
A. Multiple path journey with engagement split if password reset link clicked; if link not clicked, then SMS Password Reset activity
B. Triggered send definition and use data extract Not Sent to a data extension then send SMS to those failed sends
C. Transactional email send with the event notification service response to determine and trigger an API call to an SMS message
D. Triggered send definition, and use API response to determine and send API call to trigger an SMS password reset
正解：C
解説: (Topexam メンバーにのみ表示されます)

質問 3：
Northern Trail Outfitters' account is configured with Multi-Org to leverage two Salesforce CRM accounts. In the Cloud Kicks business unit they want to disconnect the sandbox instance and connect the production instance.
What additional configuration changes should they make?
A. Rename and delete sandbox synchronized data extensions before connecting.
B. Update query activities that reference the synchronized data extensions.
C. Remove existing user mappings, attribute mappings, and tracking subscriptions.
D. Configure Multi-Org settings to account for two production instances in Setup.
正解：B
解説: (Topexam メンバーにのみ表示されます)

質問 4：
Northern Trail Outfitters injects outcomes journey B based upon email engagement in journey A.
Which method would facilitate this solution?
A. In Automation Studio, query activity engagement an journey system data view for email send is journey A; Use resultant data extension for journey B Injection.
B. In journey A, engagement split followed by Update Contact Activity to Boolean field on an engagement data extension: Query engagement data extension for journey B injection.
C. In Automation Studio, use verification activity to verify engagement or email in journey A:Qeuery engagement data extension for journey B injection.
D. In journey A, engagement split email send. In Automation Studio, query_ journey Activity data view for the Engagement Split Result Boolean field: Use resultant data extension for journey B injection.
正解：B
解説: (Topexam メンバーにのみ表示されます)

質問 5：
Every day at 3 a.m., Northern Trail Outfitter' (NTO) data lake instance starts generating a file that contains all records that should be sent one email or another for the next day's marketing campaigns. The size of the file varies depending on the previous day's tracking activity. As soon as the file is generated, NTO wants to import the data, segment the data, and then execute the daily sends.
What end-to-end process should deliver this efficiently?
A. Triggered Automation> Import > Data Extension Extract > Marketing Journey
B. Scheduled Automation > Import Activity > Series of Query Activities > Series of Sends
C. Triggered Automation > Import Activity > Series of Query Activities > Series of Sends
D. Scheduled Automation > File Transfer > Import > Series of Query Activities
正解：C
解説: (Topexam メンバーにのみ表示されます)

質問 6：
Northern Trail Outfitters wants to provide near real-time data in a 30-day welcome journey.
Which data setup should they use for decision splits?
A. Contact Data using Synchronized Data Sources
B. Journey Data queried from main data extension
C. Contact Data Mapped through Salesforce Marketing Cloud Profile Attributes
D. Journey Data using CRM Report Import Activity to Salesforce Data Extension
正解：A
解説: (Topexam メンバーにのみ表示されます)

質問 7：
Northern Trail Outfitters (NTO) is launching a new subsidiary brand, Cloud Kicks, within the next six months.
Cloud Kicks anticipates sending approximately 50,000 emails per month from a child business unit. NTO will execute a large campaign announcing and associating itself with Cloud Kicks as part of the brand kickoff and is comfortable sharing digital properties with them. Cloud Kicks wants to utilize a custom sending domain, but deliverability is a primary concern.
What approach should be recommended?
A. A new Sender Authentication Package should be used for NTO.
B. A Private Domain should be applied to the parent business unit.
C. A Sender Authentication Package should be used for CloudKicks.
D. A Private Domain should be applied to the child business unit.
正解：C
解説: (Topexam メンバーにのみ表示されます)

質問 8：
A customer is creating a re-engagement campaign. The Campaign only targets subscribers who have had emails fail at send time due to held status within the last 60days. The goal is to send an SMS to the subscribers asking them if they want to update their email address.
What should a consultant recommend to meet the criteria?
A. Use SQL Query and Import activities from Automation Studio to inject the subscribers into a data extension used as an Entry Source by Journey Builder
B. Use SQL Query and File Transfer activities from Automation Automation Studio to inject the subscribers into an API Event used as Entry Source by Journey Builder
C. Use Tracking Extract, File Transfer, and Import activities from Automation Studio to inject the subscribers into a data extension used as an Entry Source by Journey Builder.
D. use Data Extension Extract and Import activities from Automation Automation Studio to inject the subscribers into a CloudPage used as an Entry Source by Journey Builder
正解：C
解説: (Topexam メンバーにのみ表示されます)

質問 9：
Northern Trail Outfitters is migrating from a legacy emailing tool to Marketing Cloud. As part of the migration, they have to go through a security review. Their data privacy team has made it clear that the data in the sandbox should never be mixed with data In production during testing cycles.
What recommendation would a consultant provide on the architecture to fulfill this requirement?
A. Create one or more additional business units for testing.
B. Ensure test sends are done from data extensions with attribute 'Is Testing1.
C. Implement two separate Marketing Cloud instances.
D. Use Subscriber Filter per business unit to filter production from test data.
正解：C
解説: (Topexam メンバーにのみ表示されます)