Salesforce Marketing-Cloud-Consultant 問題集

質問 1：
Northern Trail Outfitters has several business units (BU) and each BU uses specific data extensions, like Product Information.
How Should they configure these data sources?
A. Use the File Transfer Activity to import data into each BU.
B. Give users the Administrator Role so they can see all of the data.
C. Create a local copy of the product data in each BU.
D. Share data extensions from the top-level BU.
正解：D
解説: (Topexam メンバーにのみ表示されます)

質問 2：
Northern Trail Outfitters wants to target all customers who have registered to receive Push Notifications. Their app uses the Mobile Push SDK.
In which two ways should this segment be created?
A. Using Automation Studio, query the_MobilePushDemographics Data View and save this to a data extension.
B. Using Journey Builder, target the entire customer database then filter using MobilePush Demographics attribute group.
C. Using Mobile Studio, create a Mobile Push Filtered List then filter on the MobilePush Demographics attribute group.
D. Using Contact Builder, create a Filter Data Extension from AB Contact where there is record in MobilePush Demographics.
正解：A,C
解説: (Topexam メンバーにのみ表示されます)

質問 3：
Northern Trail Outfitters wants to capture dietary preferences for Contacts who have registered for an upcoming launch event. They have created a data extension of Contacts who have registered for the event and will send them an SMS message from MobileConnect asking them to reply with their dietary preference.
When Contact reply to SMS message, the response message will be inserted into a data extension using AMPscript.
Which two MobileConnect templates should be used to send the SMS message and capture the responses?
A. Data Capture
B. Outbound
C. Info Capture
D. Text Response
正解：A,D
解説: (Topexam メンバーにのみ表示されます)

質問 4：
Northern Trail Outfitters (NTO) wants to implement an abandon cart journey. The data forthe journey exists in three separate data extensions (DE).
* The first DE is populated by web analytics data, and does not contain a Subscriber Key or Email Address value.
* A Customer Reference DE is updated daily and holds subscriber information.
* The third DE is populated by a file sent to the SFTP after five days If the customer has not purchased the abandoned items.
* The third DE will be used in the journey for a decision split, and it does not contain a Subscriber Key or Email Address.
* If the web analytics file is empty, NTO does not want the automation to finish running.
Which order of activities should be used to fulfill this requirement?
A. Scheduled Automation > Import File Activity > Data Extension Entry > Query Activity for file one > Query Activity for file two
B. Scheduled Automation > Import File Activity > Verification Activity > Data Extension Entry > Query Activity for file one > Query Activity for file two
C. File Drop Automation > Import File Activity > Verification Activity > Query Activity for file one > Query Activity for file two > Data Extension Entry
D. File Drop Automation > Verification Activity > Query Activity for file one > Data Extension Entry > Query Activity for file two
正解：C
解説: (Topexam メンバーにのみ表示されます)

質問 5：
Northern Trail Outfitters has been using Marketing Cloud for one of their brands for the last year and wants to migrate another brand to their portfolio. The two brands have contrasting target groups and identities so they need the emails and landing pages to have different styles that refrain from mentioning the other brand in any way.
What should be recommended?
A. Create a new business unit for the new brand.
B. Implement a new SSL Certificate for the new brand.
C. Request a second SAP for the existing business unit.
D. Request a Private Domain to be added to the existing business unit.
正解：A
解説: (Topexam メンバーにのみ表示されます)

質問 6：
Northern Trail Outfitters has started the process of integrating its Marketing Cloud account andSales Cloud org through Marketing Cloud Connect.
Which configuration should be utilized for the API user created in Marketing Cloud?
A. API User checkbox is selected, no roles are assigned to user.
B. API User checkbox is deselected, Marketing Cloud Viewer role is applied.
C. API User checkbox is deselected, all available roles are assigned to user.
D. API User checkbox is selected
Administrator & Marketing Cloud Administrator roles are applied.
正解：D
解説: (Topexam メンバーにのみ表示されます)

質問 7：
A customer is connecting Sales Cloud with Marketing Cloud. The connection was successful, however, the team is unable to view or sync Sales Cloud objects in Contact Builder.
How should a consultant begin troubleshooting the connection?
A. Validate Marketing Cloud and Sales Cloud permissions for the connecting users.
B. Validate Marketing Cloud and Sales Cloud users have access to the business unit.
C. Create new Marketing Cloud and Sales Cloud users and perform a new installation.
D. Create and send an email in Email Studio to test the connection and validate tracking.
正解：A
解説: (Topexam メンバーにのみ表示されます)

質問 8：
Northern Trail Outfitters (NTO) is migrating from a series of local legacy email automation tools to a single global Marketing Cloud instance to leverage its multi-channels abilities as well as native Salesforce Connector to their global Sales Cloud instance.
Which three factors Should be considered before finalizing the number of business unit they need to purchase?
(Choose 3 answers)
A. Number of Sales Cloud sandboxes
B. If testing/development business unit($) is required
C. Number of brands/geographies which NTO operates
D. If data/content needs to be segregated between brands/geographies
E. Number of Marketing Cloud users.
正解：C,D,E
解説: (Topexam メンバーにのみ表示されます)

質問 9：
Northern Trail Outfitters wants to automate a weekly SMS message to be sent to anyone who has a birthday that week. They have created the Outbound Message in MobileConnect and have a Filtered List created for every contact who provided birth date information.
Which activities would Marketing Cloud use to automate this campaign?
A. Import Mobile Contacts and Outbound Send
B. Refresh Mobile Filtered List and Send SMS
C. Import Mobile Contacts and Send SMS
D. Refresh Mobile Filtered List and Outbound Send
正解：B
解説: (Topexam メンバーにのみ表示されます)