Marketo MCE 問題集

質問 1：
A marketer's CRM requires that States be entered as a 2-digit abbreviation. The marketer wants to display full state names in the form picklists.
How should this be done?
A. Use Mark Input to display the abbreviation while storing the full state
B. Store the full state in "Stored Value" and the abbreviation in "Display Value" on the form field settings
C. Use Mark Input to display the full state value while storing the abbreviation
D. Store the full state in "Display Value" and the abbreviation in "Stored Value" on the form field settings
正解：B

質問 2：
A company operates in multiple regions and has identified the vice president (VP) of Sales in each region as a stakeholder in the lead scoring development process. The VPs of Sales of two major regions disagree about the significance of a specific factor.
Which course of action will allow both definitions to be incorporated?
A. Implement a global scoring model that uses the weighted average of both of the provided scores
B. Implement a global scoring model giving equal weighting to both VPs of Sales input regardless of the lead region
C. Implement a global scoring model giving varied weightings to both VPs of Sales input according to the lead region
D. Implement a global scoring model incorporating the opinion of the most experienced VP of Sales
正解：A

質問 3：
In which two ways can a marketer avoid a spamtrap? (Choose two.)
A. Purchase lists from data vendors
B. Establish a direct Opt-in process for all leads
C. Email leads who have been inactive for more than 6 months
D. Purge the database of inactive leads
正解：B,D

質問 4：
A marketer is building a Preference Center on a Marketo landing page and wants to provide a Department drop-down for those who select University as a company type.
Which form property should be edited?
A. Validation Message
B. Visibility Rules
C. Field Type
D. Mask Input
正解：B

質問 5：
In which initiatives can a marketer use the Recipient Time Zone feature? (Choose two.)
A. When sending an invitation email with a batch smart campaign in an event program
B. When sending a confirmation email with a trigger smart campaign in a default program
C. When sending a newsletter email with an email program
D. When setting the stream cadence in an engagement program stream that contains only email assets
E. When setting the stream cadence in an engagement program stream that contains email assets and nested programs
正解：A,E

質問 6：
The marketing department has a multi-stream engagement program. Each stream within the engagement program has multiple leads who have exhausted content. The content marketing manager adds a new piece of content into the top of the first stream only.
Who receives the new content at the next cast?
A. All leads who have exhausted content in the entire program.
B. All leads who have not exhausted content in the entire program.
C. All leads who are in the first stream of the program.
D. All leads in the program with an engagement score higher than 5.
正解：A