Salesforce EEB-101 問題集

質問 1：
Northern Trail Outfitters (NTO) is launching a post-purchase campaign that emails customers to ask for feedback on their most recent shopping experience.
What should the NTO marketing team include in the email design to encourage a high response rate?
A. Make the call-to-action button that links to the feedback form bigger and with red background
B. A Salesforce Survey block called in by an AMPscript function.
C. Replace call-to-action with interactive Email Form
正解：C
解説: (Topexam メンバーにのみ表示されます)

質問 2：
Northern trail Outfitters (NTO) is designing a journey for its platinum loyalty members. There are more than 2 million NTO loyalty but 100,000 of them qualify as Platinum. NTO stores all loyalty member information in a single data extension.
What is the optimal segmentation process that NTO should use to ensure only Platinum members receive the journey emails?
A. Use Filter Contacts criteria in the journey entry source.
B. Use Automation Studio to query a population into a data extension.
C. Use a Decision Split activity on the journey canvas.
正解：B
解説: (Topexam メンバーにのみ表示されます)

質問 3：
A marketer has started using Datorama Reports to enhance their email performance and engagement monitoring, which feature should improve Datorama Dashboard usability?
A. Sender Profile
B. Tabs
C. Campaigns
正解：B
解説: (Topexam メンバーにのみ表示されます)

質問 4：
Northern Trail Outfitters (NTO) notices a larger than normal drop in engagement and a spike in unsubscribes after its sales team added a newsletter that is sent three times a week, in addition to the normal commercial marketing messages sent throughout the week.
Which action should be taken to reduce the number of unsubscribes and increase engagement for NTO's program?
A. Focus on action-driven subject lines.
B. Create more focused segmented lists for messaging.
C. Add complementary SMS campaigns.
正解：B
解説: (Topexam メンバーにのみ表示されます)

質問 5：
Northern Trail Outfitters (NTO) wants to manager subscriber preferences at the communication theme level.
NTO'S subscribers are stored in data extensions.
Which Marketing Cloud feature should be used to achieve this?
A. List Unsubscribes
B. Publication Lists
C. Journey Builder Sends
正解：B
解説: (Topexam メンバーにのみ表示されます)

質問 6：
Northern Trail Outfitter historically received a bulk data file from a vendor per day in its Marketing cloud SFTP. The vendor is updating its sending cadence and will be delivering files over approximately eight hours throughout the day. The files will maintain the same naming convention and include a timestamp.
Which update should be implemented to the automation to process the fries as they are received while minimizing network?
A. Replace the Schedule with File Drop and use a filename pattern
B. Replicate the automation and schedule mem to execute server eight hours
C. Implement an API to start automation with every file transfer.
正解：A
解説: (Topexam メンバーにのみ表示されます)

質問 7：
A marketing developer wants to receive daily report of sends across all business units to be incorporated into their internal dashboard.
What should be done to ensure the report a sent to the director each day?
A. A Schedule report and email the link to download.
B. Schedule report to export as a web page.
C. Schedule report and email file to the director.
正解：C
解説: (Topexam メンバーにのみ表示されます)

質問 8：
Northern Trail Outfitters wants to organize its assets so images can be easily searched by tags in Content Builder. However, most images have multiple tags that could be applied, which makes it more difficult to filter to a manageable number of results.
How should the number of tags selected for an asset be minimized while still providing the necessary granularity?
A. Leverage Einstein for content tagging.
B. Use nested tags to create hierarchies.
C. Make the Customer Key more descriptive.
正解：B
解説: (Topexam メンバーにのみ表示されます)

質問 9：
Northern trail Outfitters' marketing department wants to review lastyear's holiday engagement to this year's engagement.
What should they use to access the historical engagement data?
A. Audit Trail extract
B. Tracking Data extract
C. SQL activity using data views
正解：C
解説: (Topexam メンバーにのみ表示されます)