CIMA E3 問題集

質問 1：
Which of the following is NOT a key attribute of a successful stretch target?
A. Staff must understand the reason for the stretch target set.
B. Set at a level which motivates staff to perform at their highest level.
C. Set at a level which is easily achievable.
D. Encourages ethically responsible behaviour to achieve the stretch target.
正解：B

質問 2：
NNN is a logistics firm that contracts with online retailers (clients) to deliver parcels containing customers' purchases, to customers' home addresses. NNN holds inventory of the most frequently ordered products at its warehouses.
According to industry research, most clients require the contractors to deliver the customers their purchases soon after they place their order. They are not concerned with the environmental impact of the logistics process. They require very competitive delivery prices from their contractors.
Customer research reveals that households dislike being asked to stay at home for an entire day because logistics firms are unwilling to commit themselves to a precise delivery time. This problem has led to a small number of cases of customers arriving at the warehouses of logistics firms demanding to take their purchases away with them. Most households do not consider the environmental policies or performance of the firms they buy from.
The logistics industry is very competitive and NNN wants to protect its existing contracts and to win more. It needs to focus its resources on the 'things that must go right' in order for it to succeed.
Which THREE of the following are Critical Success Factors (CSFs) for NNN?
A. A car park and waiting room for customers at each warehouse.
B. A shorter average time between receipt of an instruction from its client and delivery to the customer.
C. A comprehensive policy on emissions and Corporate Social Responsibility (CSR).
D. Warehouses in areas of lowest feasible operating cost.
E. Business processes that deliver to households at the promised time + or - 15 minutes.
正解：A,B,D

質問 3：
DEF is a medium sized business which manufactures children's clothing. In the last 5 years demand has steadily increased and DEF is struggling to meet this demand within its current manufacturing capacity. DEF's current manufacturing machinery was installed over 10 years ago and now requires updating, if DEF is to survive in the marketplace.
DEF has established that the latest manufacturing technology would cost $2 million. This would be funded by the shareholders. It would payback within 2 years and would allow DEF to double output from its current level within this 2 year period. It will also improve product consistency and quality. However, it will result in the loss of 20% of DEF's manufacturing staff, most of whom are low paid and low skilled.
DEF is currently reviewing this proposed investment strategy, in terms of whether it meets the criteria of Suitability, Acceptability and Feasibility.
Which of the following correctly identifies the criteria which are met, in regard to DEF's proposed investment strategy?
A. Suitable and Acceptable
B. Suitable, Acceptable and Feasible
C. Suitable and Feasible
D. Acceptable and Feasible
正解：B

質問 4：
BCD manufactures a well known breakfast cereal, the 'Weetyflake'. As a result of a steady slow down in the market growth of this product in its home country in the last five years, BCD is considering a number of possible strategic directions.
Select the label which best describes each of the strategic directions being considered by BCD.

正解：



質問 5：
S is a hybrid car manufacturer. S relies on strong social media presence and online marketing campaigns to drive customers to its website. S prioritises measuring and improving active usage metrics.
Which of the following metrics does S prioritise?
Select ALL that apply.
A. Number of registered users
B. The customer feedback score
C. The number of customer photographs uploaded
D. Abandon rates
E. Number of repeat webpage users
正解：D,E