SAP C_C4H260_01 問題集

質問 1：
Which out-of-the-box actions are available for campaigns?
A. Create a lead in SAP CRM.
B. Create a call list in SAP CRM
C. Create a lead in SAP Cloud for Customer
D. Create an opportunity in SAP CRM.
E. Create an opportunity in SAP Cloud for Customer.
正解：A,C,E

質問 2：
You have prepared an analytical report using the Design Studio application in SAP Marketing Cloud. How can you provide this analytical report to another user? Note: There are 2 correct answers to this question.
A. Download the report results using the Export to Microsoft Excel functionality.
B. Save the analytical report as a tile using the Save as Tile functionality.
C. Mark the analytical query as a favorite using the Favorite functionality.
D. Send the link to the analytical report using the Send E-mail functionality.
正解：B,D

質問 3：
Your customer is a manufacturer that currently executes campaigns for both B2B and B2C contacts. Which system flags store the business relationships of these contacts? Note: There are 2 correct answers to this question.
A. IsConsumer
B. SAPCRMBusinessPartnerld
C. IsContact
D. SAPERPAccountld
正解：A,C

質問 4：
Your customer wants to segment consumers based on a predictive key performance indicator that indicates the buying propensity for a specific product. Therefore, you are creating a predictive model in the Predictive Studio. What object can you assign as a training set in the Predictive Model?
A. Interaction Type
B. Segmentation profile
C. Segmentation model
正解：C

質問 5：
How do you reach customers on their birthday that have enrolled in the loyalty program and that have made at least two purchases in the last month?
A. Build a dynamic target group and assign it as a target group in the campaign designer.
B. Build a static target group and assign it as a target group in the campaign designer.
C. Build a live target group and assign it as a target group in the campaign designer.
D. Build a control group and assign it as a target group in the campaign designer.
正解：A

質問 6：
What application lets you create target groups based on selected attribute values?
A. Predictive Studio
B. Segmentation Modeling
C. Score Builder
D. Segmentation Configuration
正解：B

質問 7：
You want to load your contacts from SAP CRM, SAP Commerce, and Facebook into SAP Marketing Cloud. Based on the assumptions below, what would be your setup?. On Facebook, a customer can have multiple profiles.SAP CRM is the most trustworthy source of information.
A. SAP CRM Priority = 10, one per contact = NoSAP Commerce Priority = 25, one per contact = YesFacebook Priority = 45, one per contact = No
B. SAP CRM Priority = 45, one per contact = YesSAP Commerce Priority = 25, one per contact = YesFacebook Priority = 10, one per contact = No
C. SAP CRM Priority = 45, one per contact = NoSAP Commerce Priority = 25, one per contact = YesFacebook Priority = 10, one per contact = No
D. SAP CRM Priority = 10, one per contact = YesSAP Commerce Priority = 25, one per contact = YesFacebook Priority = 45, one per contact = Yes
正解：A

質問 8：
You need to execute campaigns based on the buying propensity applicable for some specific country and region. This means that you will have to create a predictive model. How can you restrict the validity of a predictive model?
A. Add an applicable scope for the relevant countries and regions.
B. Assign a specific target group with those countries and regions to the target object
C. Use Segmentation to select relevant countries and region.
D. Provide a training set that contains only contacts from the specific countries and regions.
正解：A

質問 9：
You want to create an engagement score that behaves differently depending on the country the contact comes from and the timestamps of the interactions. Which rules allow you to meet your requirements with one score? Note: There are 2 correct answers to this question.
A. If a rule consists of more than one condition, they are always logically combined by OR.
B. A score can have more than one rule model, because rules can have different validity and application scope.
C. The system automatically detects the context where the score is executed and selects the best-fitting rule model for score calculation.
D. If two rule models with the same validity are active, no rule model is executed.
正解：B,C