Adobe AD0-E452 問題集

質問 1：
A Marketing Manager launches a Display campaign and needs to track what media creative visitors are seeing most often. The traits are set up properly, but do not show any data.
https://mysite.demdex.net/event?d_src=123654&d_site={%site_ID%}&d_creative={%creative_id%} What is causing this issue?
A. The tag is missing the d_adsrc parameter.
B. The tag is missing the d_event parameter.
C. The tag is missing the d_placement parameter.
D. The tag is missing the d_adgroup parameter.
正解：D

質問 2：
A company is interested in providing customers with incentives to try its store branded products instead of name branded products. Through a loyalty program, customers share their purchase information with the company and are rewarded with loyalty points.
Which two data points are necessary to meet the requirements? (Choose two.)
A. Price data
B. Product Categories
C. Zip codes
D. Household size
E. Rewards ID
正解：A,B

質問 3：
A customer wants an extract of their segment rules to perform an audit.
Which API method should the architect use?
A. POST /segments/estimate-30-day-size
B. POST /segments/rules
C. GET /segments
D. GET /segments/rules
E. GET /segments/limits
F. POST /segments
正解：C

質問 4：
A media agency runs campaigns across display and social media platforms. Campaign impression data is captured by pixeling the creative.
Which approach should the agency use to populate traits in Audience Manager?
A. Google Publisher Tag Destination
B. URL Redirects
C. Ad Server Macros
D. Actionable Log Files
正解：B

質問 5：
A client recently enabled the Audience Analytics functionality between Adobe Analytics and Adobe Audience Manager. The client recently mapped several segments from Audience Manager to Analytics, and one segment does not show any population in Analytics.
The client provides the following information:
4.Experience Cloud ID service is implemented.
5.The segments use offline propensity model traits.
6.The correct Report Suite has been selected in the Analytics destination.
Which item should the architect confirm to begin troubleshooting?
A. The segment has a real-time population.
B. ID syncs are enabled.
C. The segment uses a Device Graph merge rule.
D. Server-side forwarding is enabled.
正解：D

質問 6：
A client implements Search and Display media partners' remarketing pixels on its website to re-target site visitors with product offerings.
* None of these media partners currently have integration with the Audience Manager.
* The client has implemented Audience Manager as its DMP solution to create richer target audience segments using the data points enabled from other data sources including the client's CRM system, media, site behavior, third-party data services, and email programs.
* The client wants to leverage these richer data sets to enhance the efficiency of the remarketing programs.
Which approach should an architect recommend to activate the audiences from Audience Manager into the platforms of these media partners for targeting?
A. Implement the media partners' remarketing pixel on more webpages
B. Share audiences via server-to-server destination
C. Leverage Customer Data Feed to share audiences with the media partners
D. Share audiences via URL type destination
正解：D

質問 7：
A client wants to send audience segments to a search partner via a URL Type Destination. The client wants to use the same base URL for sharing all audience segments with the search partner so that the client Audience Manager team will not be required to add the search partner's URL each time a new segment needs to be shared.
Which configuration setting should an architect recommend to the client besides Name and Description?
A. Type URL, Auto-fill Destination Mapping Enabled, Base URL, Secure URL, Delimiter
B. Type Cookie, Data Export Label, Serialize Enabled, Base URL, Secure URL, Delimiter
C. Type Cookie, Serialize Enabled, Base URL, Secure URL, Delimiter
D. Type URL, Serialize Enabled, Base URL, Secure URL, Delimiter
正解：A

質問 8：
A marketing specialist for a hotel company is designing an email campaign in Adobe Campaign to increase loyalty among its occasional hotel visitors. The specialist has access to all of the company's audiences from AAM, but has a limited budget. The specialist does not want to annoy customers who are unlikely to find this promotion compelling or do not qualify.
The campaign will award customers a free weekend night for use on a future trip if they have booked three weekday nights.
Which traits should be used to meet these requirements?
A. resort_stays > 2 OR visited_hotel_page= true
B. resort_stays > 5 AND memebership_level=platinum
C. business_stays > 3 OR leisure_stays > 5
D. business_stays > 10 AND can_email_flag=false
正解：A