Adobe AD0-E202 問題集

質問 1：
A company just hired a new analyst. The new resource does not have any previous experience with Adobe Analytics but does with a different free Analytics tool, which is also install on the website for remarketing proposes. When analyzing Bounce Rate in both of the tool, the sees a significant different between them.
What is a possible reason for this different considering the implementation do not have any issues?
A. In Adobe Analytics calculate Visitors is different from the rest of the market based on IP addresses.
B. Metrics can never be compared between two different tools
C. In Adobe Analytics, Bounce rate is calculated using the formula ''Bounces divided by Entries ''. In some other Analytic tools. Bounce rate is calculated using the formula ''Single-page session divided by sessions.''
D. In Adobe Analyst Bounce rate is calculated using the formula ''Session divided by Enteries. In some other Analytics tools, Bounce rate is calculated using the formula Single session divided by session.
E. They way Adobe analytics visitors is different from the rest of the market based on IP addresses.
正解：C

質問 2：
The e-commerce team of a home furniture store notices a decrease in numbers of orders over the last two months for the bedroom category.
Which three metrics are relevant to include in the report to investigate the decrease?
Fallout rate for each step in the purchase funnel for the bedroom'' category
A. Cart additional for bedroom'' category
B. Orders per product in the bedroom category
C. Revenue for the bathroom'' category
D. Page views for bathroom'' category
E. Average Page views per category
正解：A,B,E

質問 3：
A the analyst team has created an Analyst Workspace project featuring a Cohort Table and a Scatter Visualization. The executive team, which does not have Analytics access, has requested distribution of the report.
Which available file format should be used for distribution of the report?
A. PFF
B. XLSZ
C. CSV
D. PTT
正解：C

質問 4：
Which two items are available for capture using the Adobe Analytics data insertion API? (Choose two.)
A. Clicking data
B. Custom links
C. Web browser configuration data
D. Cached pages hits
E. Custom visitor ID
正解：B,E
解説: (Topexam メンバーにのみ表示されます)

質問 5：
Traffic from a social media campaign on facebook.com was tracked in Adobe Analytics with the use of the tracking code paramter.
Some settings of the used report suite are presented below.

Based solely on he provided information, which two situations may be possible when breaking down this campaign traffic by marketing Channels? (choose two.)
A. All visits are from Direct Traffic.
B. Some of the visits are from Display and others are from Direct traffic.
C. Some visits are from Social Media, other are from Display, and the rest are from Natural search.
D. Some of the visits are from Social Media and other are from Direct traffic.
E. All the visits are from Organic Search.
正解：B,E