Adobe 9A0-412 問題集

質問 1：
Site conversions for men's watches have been increasing over the last month. Internal search terms are being captured in evar1. The analyst wants to capture the number of orders that are occurring in the same session in which visitors search for "Watches for Him" by creating a segment. The exhibit shows a segment that the analyst has configured.
How will orders be reported with this segment applied to the "Internal Search Terms" report?
A. The segment will return no orders for the "Watches for Him" search phrase conducted during same visit in which the order took place
B. The segment will return no orders where a search was conducted in the same visit
C. The segment will return all orders where a search was conducted in the same visit
D. The segment will return all orders for the "Watches for Him" search phrase conducted during same visit in which the order took place
正解：D

質問 2：
Using the Adobe Analytics suite of tools, which two tools should an analyst use to identify abnormalities in a given report? (Choose two.)
A. Tracking code in Adobe Analytics Reports
B. Anomaly detection in Adobe Analytics Reports
C. Processing Rules in Adobe Analytics Admin
D. Segment comparison in Workspace
正解：A,B

質問 3：
The Analyst needs to segment Data Warehouse report for mobile visits from the social, media channel. In the segment manager of Adobe Analytics following segments exist:
1. Social media visits (visits where the marketing channel is social media)
2. Mobile visits (visits where mobile device exists)
What should the analyst do to segment the data warehouse report for mobile visits from the social media channel?
A. Use segment stacking to combine both segments above and apply that to the Data Warehouse request
B. Export two files of "mobile" and "social media channel" and use Excel to manipulate the data
C. Create a new segment for mobile visits from the social media channel
D. Configure the data warehouse request so that two data sets are returned, one with each segment applied
正解：B

質問 4：
An analyst wants to share a segment with all 300 members of the "Executive" user group except for two individuals. How should the analyst share the segment with the desired population?
A. Share the segment with specific users individually
B. Share the segment with a newly created user group
C. Un-share the segment with individuals from the "Executive" user group
D. Permanently edit the "Executive" user group
正解：B

質問 5：
An analyst is running the standard "Pages" report and is applying the segment shown in the exhibit.

When applying the above segment to the "Pages" report, the analyst sees the following top 5 pages:
1. home
2. cart
3. products:electronics
4. search:computers:1
5. search:televisions:1
What change should be made to remove the non-search result pages from the pages report?
A. Run the "Pages" report with the internal search event in Reports
B. Run the "Pages" report with the internal search event in Workspace
C. Change the segment container from "Visit" to "Visitor"
D. Change the segment container from "Visit" to "Hit"
正解：D

質問 6：
Site visitors must perform the following steps to complete a full conversion:
1. Start a registration form
2. Complete the registration form
3. Purchase a software package
4. Download the software package
The following variable are available in the company implementation:
Event1: form start
Event2: form complete
Event3: download
Purchase event
Campaign
Products
eVar1: from name and step
eVar2: download name
Orders
What action should the analyst take to analyze the path to conversion shown?
A. Build a next page report
B. Build the marketing channel report with final conversion rate
C. Build a custom event funnel
D. Build a PathFinder report
正解：D