Adobe 9A0-412 問題集

質問 1：
An analyst needs to create a report in which the user can drill down from the marketing channels of the Last Touch Marketing Report to the product then to the SKU (eVar1) report. The user should be able to access the report from their web browser at any time and change dates and metrics.
Which reporting option enables the user of the report to perform these tasks?
A. Adobe Data Warehouse
B. Adobe Report Builder
C. Adobe Workspace
D. Adobe Analytics AdHoc Analysis
正解：D

質問 2：
An analyst needs to report on the performance of last quarters email marketing campaign efforts. The analyst expected to see the email marketing contribute over 40% of revenue. However, the result for this category shows only 18,5%.
Assuming that all tracking codes have been classified correctly, how should the analyst research individual email campaign to understand which campaign underperformed?

A. Trend the Email Marketing View
B. Breakdown Email Marketing by the "Campaign name" classification
C. Create an Email Marketing segment within Workspace
D. Change the metric from revenue to orders
正解：A

質問 3：
An analyst needs to deliver a report or data from Adobe Analytics that will be used on a weekly basis. Data requirements are as follows:
Must include multiple fields Marketing Channel Last Touch, Marketing Channel Last Touch Detail, Products, and Purchase ID
Must include multiple metrics such as Revenue, Orders, Units, Visits, and Page views
Must be delivered so that it can be integrated with other data that is NOT a part of the Adobe Analytics data
Must be able to be imported into another set of data
What method of reporting in Adobe Analytics meets these requirements?
A. Adobe AdHoc Analysis
B. Adobe Data Warehouse
C. Adobe Analytics Workspace
D. Adobe Analytics dashboards
正解：B

質問 4：
The analyst needs to report on URLs for a site using the segment in the exhibit. The page's report is capturing page urls.
The groups below represent visits in Adobe Analytics captured during the reporting period:
Group A:
www.acme.com/Beauty_&Fragrance/perfume
www.acme.com/Beauty_&Fragrance/foundation
www.acme.com/Beauty_&Fragrance/powder
Group B:
www.acme.com/BeautyandFragrance/perfume
www.acme.com/BeautyandFragrance/foundation
www.acme.com/BeautyandFragrance/powder
Group C:
www.acme.com/Cosmetics/foundation
www.acme.com/Cosmetics/powder
www.acme.com/Cosmetics/perfume
Group D:
www.acme.com/Beauty&Fragrance/perfume
www.acme.com/Beauty&Fragrance/foundation
www.acme.com/Beauty&Fragrance/powder
Which group of URLs would appear in a page's report with the segment applied?
A. Group C
B. Group B
C. Group A
D. Group D
正解：D

質問 5：
An analyst needs to create a report using a mix of pages viewed by visitors and custom events to understand where visitors abandon the process.
Which type of report should the analyst create?
A. A custom event funnel within Reports
B. A pathing report within Reports
C. A fallout analysis within Workspace
D. A PathFinder report within Workspace
正解：D

質問 6：
The analyst has been two separate reports that provide differing measurements of unique visitors. The reports were generated with Report. These differing values are in the attached exhibit. Why are the unique visitors of the "Typed/Bookmarked" Referrer type in the "Referrer Types" report unique visitors of the "Direct" channel in the Last Touch Marketing Channel Report different?
A. The Marketing Channel report cannot be customized like the Referrer Types report
B. The Marketing Channel report does not use the same logic as the Referrer Types report
C. The Referrer Types report has the option to "Override Last-Touch Channel" checked
D. The Referrer Types report only identifies visitors that have a referring URL
正解：C