Facebook 600-101 問題集

質問 1：
The head of community management for an online tourism company hires 15 regional community managers. Each community manager is responsible for one regional Facebook Page and Instagram account. The head of community management needs to provide leadership with overall metrics and sentiment.
To set up a global reporting system, what should the head of community management do?
A. Create a template and require each regional manager to complete that template every month
B. Create a template and require each regional manager to submit results that are above the benchmark
C. Hold a daily meeting with the full team to track progress for each region
D. Ask each regional manager to submit an individual report, then merge those into one report
正解：A

質問 2：
A well-established community of over 50,000 reports a universally high satisfaction rate from members via surveys and polls. However, a contingent of 2,000 members plan to form their own community organization due to ideological disagreements within the incumbent community. The new community has a similar mission but different branding. The members of the new community want to continue to participate in the existing community but put more effort into the new organization.
How should the incumbent community manager proceed?
A. Continue to focus on the original community
B. Remove the members who are joining the new community
C. Create a post that discourages members from joining the new community
D. Link to the new community and encourage people to join it
正解：A,C

質問 3：
An established mid-range coffee brand is launching a new line of high-end espresso products. It needs to promote its products through new social channels to reach premium consumers. The community manager must create a launch strategy to present to internal stakeholders to support this new product range.
Which two factors must the community manager address in this presentation? (Choose 2)
A. Review existing channel performance and replicate strategy
B. Define partnership criteria with key food and beverage influencers
C. Decide on the target audience and which platforms to use to reach them
D. Determine launch goals and milestones to achieve
正解：C,D

質問 4：
A community manager for an automotive brand has been asked to engage younger audiences on the brand's social channels.
The community manager has collected the following market research about social media usage:
Young audiences are 90% more likely to follow brand accounts on all networks
Young audiences are 25% more likely to engage with video content
Young audiences are 75% more likely to ignore paid ads on all networks
Young audiences are 82% more likely to comment on influencer posts on Instagram Young audiences are 15% more likely to recommend a brand they follow to a friend
Which initial strategy should the community manager share with leadership to grow the brand's younger audiences?
A. Increase influencer content across all platforms
B. Increase video content across all platforms
C. Increase community moderation on all platforms
D. Increase paid spend targeting young audiences on all platforms
正解：A

質問 5：
A community manager runs a group for a local rugby team. The group only allows current and former team members to join. A request from an 11-year-old player is declined. The player complains and claims that the community manager is discriminating against them.
What should the community manager do?
A. Ignore the request on the basis that the membership criteria are well displayed
B. Ask the community to vote on allowing others in the group
C. Respond to the complaint with a link to Facebook Community Standards
D. Allow the 11-year-old as a member of the group so that they do not report the group
正解：C

質問 6：
A parenting support group of deeply connected people has started growing quickly. The leadership team receives several reports that the group is now too big and discussions frequently stray from the intended topic. To continue to develop the tight bonds the community previously cultivated and to address the concerns of long-standing members, the community manager needs to create new groups that focus on specific topics.
In which two ways can the community manager establish these topically focused groups? (Choose 2)
A. Analyze the most popular posts for the last six months and create groups based on those post topics
B. Launch a few groups, announce them in the current one and begin to create content for those new groups
C. Create a poll to ask members what interests them and what they want these new groups to focus on
D. Join similar groups to see what they are discussing and create groups related to those topic
正解：A,C