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Facebook Certified media buying professional 認定 410-101 試験問題:
1. An online boutique jewelry is trying to maximize their investment in their Facebook campaigns; however, they see that conversions have been low. These are the initial set up of the campaign you are running:
* Campaign is optimized for conversion objective
* The attribution window is set to 1 days
* You've set up lifetime budget
* Average purchase value has been higher than expected
You are running remarketing campaigns to people who've visited the website What changes do you make in order to increase conversions?
Choose only ONE best answer.
A) You should increase attribution window to 7 days.
B) Run retargeting campaigns to people who have made purchased in the past 10 days.
C) Change optimization from custom conversions to value optimization.
D) Delete all remarketing campaigns
2. You are building your internal team for a new digital marketing department. You've hired 2 community managers and 1 social media manager. You would like for the social media manager to be able to do the following tasks:
* View insights
* See who published as in the Page
* Send messages as the Page
* Publish and manage jobs
* Remove and ban people from the Page
Which role should you assign your social media manager in your Fan Page?
Choose only ONE best answer.
A) Jobs manager
B) Page moderator
C) Page editor
D) Page admin
E) Page moderator
3. You finalize analyzing the customer base and found this additional information:
- They are married, city-dwellers between ages of 25-34, predominantly female who are interested in shopping and fashion.
- They are tech-savvy and primarily use iPhones to make online purchases.
- 2/3 of the customer base is from Los Angeles.
- 75% of women from the current customer base make on average one online purchase for apparel a month.
Knowing this information, what strategies would you do next?
Select all that apply.
Choose ALL answers that apply.
A) Run conversion ads to the website for the new product launch to women.
B) You should invest more than 50% of your budget in Los Angeles.
C) Build a new core/saved audience based on married women who are interested in high-end fashion brands.
D) Build a similar audience of 1% based on the current customer base for Los Angeles, San Francisco, and San Diego.
4. Your client owns an online nutrition membership program for women, where customers get tips, diets, and discounts on a weekly basis.
They now want to launch a new blog for content marketing purposes, and would like to categorize the content into three buckets:
Weight loss
Health
Mom
You've already installed the Facebook pixel on their website; however, you now need to add an additional event pixel code to the blog so that you can track content better.
Which pixel event do you install on the blog?
Choose only ONE best answer.
A) Complete Registration
B) View Content
C) Generate Lead
5. You have a client's customer database with 500,000 entries from the past 5 years.
Here is the list of information you have for each entry:
- Email
- Phone Number
- Age
- Value
- Currency
- Customer Lifetime Value
The client wants you to build a lookalike audience based on customers who have profited the most during a specific timeframe. Customers usually stay with your client for 2 years.
What data do you need from the entries, and what type of audience would you build for this exercise?
Choose only ONE best answer.
A) You would need the email, phone number, and value. With this information, you could build a value-based lookalike audience.
B) You would need the email, age, and customer lifetime value. With this information, you could upload a custom audience and market to them.
C) You should upload all of the information from customers. You can then build a custom audience with the entire database. With this database then build a similar audience to target the most profitable customers.
D) You would need the email, age, and customer lifetime value. With this information, you could build a value-based lookalike audience optimized for reach.
E) You first need to segment the database based on the Customer Lifetime Value. With this data segmented, you should then build a custom audience and then use this as a seed audience to build a similar one optimized for similarity.
質問と回答:
質問 # 1 正解: A | 質問 # 2 正解: C | 質問 # 3 正解: B、C、D | 質問 # 4 正解: B | 質問 # 5 正解: E |