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Facebook 410-101 問題集

410-101

試験コード:410-101

試験名称:Facebook Certified media buying professional

最近更新時間:2024-12-30

問題と解答:全152問

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質問 1:
You've spent over $8,000 the first month of running campaigns. You go to your data and realize you are getting close to 4,000 Lead Events on the main landing page of the product; 300 Add To Cart Events; 121 Initiate Checkout; and 48 Purchase Events.
You tell your client that you will start running optimization campaigns for the second month.
Select all strategies that you should follow for the second month.
Choose ALL answers that apply.
A. You run different conversion campaign ads for all events currently being measured on the website.
B. Run conversion ads optimized for the "Lead Event" to core/saved audiences and exclude everyone who has visited the main landing page in the past 30 days.
C. Run traffic campaign ads to people who have initiated the checkout process but have not finalized the purchase.
D. Run conversion campaign ads optimized for the "Initiate Checkout Event" to people who have visited the main landing page of the product.
正解:B,C
解説: (Topexam メンバーにのみ表示されます)

質問 2:
When should you migrate a Fan Page into Business Manager?
(Select 3 that apply)
Choose ALL answers that apply.
A. You want to control your Fan Page through your personal Facebook account
B. You need to keep your business assets secure
C. You use a vendor.
D. Your business has a marketing team
正解:B,C,D
解説: (Topexam メンバーにのみ表示されます)

質問 3:
What roles within your Business Manager can view insights for your Page in Audience Insights?
(Select all that apply)
Choose ALL answers that apply.
A. Page Analyst
B. Page Advertiser
C. Fan Page Analyst and Ad Account Admin
D. Ad Account Admins
E. Fan Page Admins
正解:B,E
解説: (Topexam メンバーにのみ表示されます)

質問 4:
You've set up campaigns for an alcoholic beverage that wants to target college students in Sweden, US and Nicaragua. You've set up an ad set with the following audience characteristics:
People interested in music and party
Age range 18-26 years old
Countries: US, Sweden and Nicaragua
You've been running the campaign for 3 days but are not getting enough reach.
How do you fix this problem?
Choose only ONE best answer.
A. You need to split the ad sets into different campaigns.
B. Each country should have its own audience and ad set.
C. You need to expand your audience to people older than 26 years old.
D. You should invest more money and increase your budget.
E. You should change the interests in the audience completely.
正解:B
解説: (Topexam メンバーにのみ表示されます)

質問 5:
Which metrics should a brand awareness campaign use in order to measure the effectiveness of their campaign?
Select all that apply.
Choose ALL answers that apply.
A. CPC
B. Reach
C. Brand Lift
D. Frequency
E. CPM
正解:B,C,D,E
解説: (Topexam メンバーにのみ表示されます)

質問 6:
An online membership site has built two different core/saved audiences in order to reach the same niche market through two different forms of segmentations.
Your social media manager has been running ads for 2 weeks, but it seems like one campaign is using 80% of the total budget.
When you compare both audiences, there is an 84% audience overlap.
What should you do next to optimize the campaign?
Choose only ONE best answer.
A. You should unify both audiences into one, as your ad sets are competing with each other.
B. You should stop using the audience where you are spending 20% of the budget.
C. You should continue running the ads, as they are working properly.
D. You should stop spending more money on the audiences where you have spent 80% of the budget.
正解:A
解説: (Topexam メンバーにのみ表示されます)

質問 7:
What can you expect from an MTA Partner Program within Facebook Measurement Partners?
Choose ALL answers that apply.
A. Measure lift in sales using partner-based ROI measurement solutions.
B. People-based multi-touch attribution reporting across all publishers, including Facebook.
C. Measure and compare the effectiveness of advertisers' marketing channels in terms of contribution to sales, efficiency, and ROI.
D. Aggregated reporting across multiple mobile ad networks, powered by Facebook attribution data.
正解:A,B,C,D
解説: (Topexam メンバーにのみ表示されます)

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Facebook Certified media buying professional 認定 410-101 試験問題:

1. You need to share a customer database to your agency but your lawyer is concerned with privacy and sharing your customer data. You've built a custom audience and will share this audience with your agency.
What different type of access is NOT allowed within Facebook platform when sharing audiences with third parties?
Choose only ONE best answer.

A) Insights only
B) Targeting and Insights
C) Targeting only


2. You gave access to your community manager as an employee to your Facebook Business account, but made them administrator of your Ad Account, Instagram account, and Fan Page.
You just hired a new employee, so you request your community manager to add the new employee as an advertiser in your Fan Page and Ad Account.
How should your community manager proceed?
Choose only ONE best answer.

A) Your community manager should add the new employee into the Business Manager and provide access to the Fan Page and Ad Account.
B) Your community manager should add the new employee to their personal Facebook profile.
C) Your community manager should assign the new employee as Partner of the Business Manager and provide access to all accounts.
D) Your community manager won't be able to add the new employee to your accounts since employee roles are not allowed to add users.


3. What are the different data sources you can add and remove from your Business Manager?
(Select all 5 that apply.)
Choose ALL answers that apply.

A) Pixels
B) Fan Pages
C) Catalogs
D) Users
E) Offline event sets
F) Ad Accounts
G) Shared audiences
H) Properties


4. A client would like to launch a new branding campaign with various posts for a product line that is being re-launched to a new segment.
You want to run a 7 day campaign, with 3 sequenced ads, all with a frequency cap of 2 within 7 days. You've set up three different post interaction campaigns through Facebook Auction.
What changes do you need to make to this campaign set up?
Choose only ONE best answer.

A) You need to do reach and frequency buying with a frequency cap of 3 every 7 days and three different post interaction campaigns
B) You need to do reach and frequency buying with a frequency cap of 3 every 21 days with sequenced delivery
C) You need to do reach and frequency buying with a frequency cap of 3 every 7 days with sequenced delivery
D) You need to increase frequency to 3 for every 7 days and change campaign objective to reach.
E) You need to change frequency cap to 3 with post interaction campaigns.


5. You finalize analyzing the customer base and found this additional information:
- They are married, city-dwellers between ages of 25-34, predominantly female who are interested in shopping and fashion.
- They are tech-savvy and primarily use iPhones to make online purchases.
- 2/3 of the customer base is from Los Angeles.
- 75% of women from the current customer base make on average one online purchase for apparel a month.
Knowing this information, what strategies would you do next?
Select all that apply.
Choose ALL answers that apply.

A) Run conversion ads to the website for the new product launch to women.
B) You should invest more than 50% of your budget in Los Angeles.
C) Build a new core/saved audience based on married women who are interested in high-end fashion brands.
D) Build a similar audience of 1% based on the current customer base for Los Angeles, San Francisco, and San Diego.


質問と回答:

質問 # 1
正解: A
質問 # 2
正解: D
質問 # 3
正解: A、C、E、G、H
質問 # 4
正解: C
質問 # 5
正解: B、C、D

410-101 関連試験
310-101J - Facebook Advertising Core Competencies (310-101日本語版)
310-101 - Facebook Advertising Core Competencies
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