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Facebook 410-101 問題集

410-101

試験コード:410-101

試験名称:Facebook Certified media buying professional

最近更新時間:2024-11-18

問題と解答:全152問

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質問 1:
Your client in France would like for you to run a post engagement campaign for 10 days. They've allocated
$40 budget and want for their campaigns to spend their budget consistently for the 10 day period.
What changes does your client need to make to comply with Facebook requirements and meet their needs?
Choose only ONE best answer.
A. Post engagement objective campaigns need a minimum of $4 a day.
B. You should increase lifetime budget to $75 in order to meet minimum requirements.
C. You need to increase the budget to $50 in order to optimize for daily budget.
D. There is no need to make any changes to their campaign.
正解:C
解説: (Topexam メンバーにのみ表示されます)

質問 2:
What is not an action measured through Facebook attribution system?
Choose only ONE best answer.
A. Phone call sales conversion
B. POS purchase conversion
C. Link Clicks
D. Mobile app installs
E. Outbound links
F. Third party (Google) link click
正解:F
解説: (Topexam メンバーにのみ表示されます)

質問 3:
What are three ways Facebook IQ can help you understand, prepare and help you improve your Facebook strategies and branding?
Choose ALL answers that apply.
A. Advertising Insights
B. Video Insights
C. People Insights
D. Vertical Insights
E. Instagram Insights
正解:A,C,D
解説: (Topexam メンバーにのみ表示されます)

質問 4:
A client would like to launch a new branding campaign with various posts for a product line that is being re-launched to a new segment.
You want to run a 7 day campaign, with 3 sequenced ads, all with a frequency cap of 2 within 7 days. You've set up three different post interaction campaigns through Facebook Auction.
What changes do you need to make to this campaign set up?
Choose only ONE best answer.
A. You need to do reach and frequency buying with a frequency cap of 3 every 7 days and three different post interaction campaigns
B. You need to do reach and frequency buying with a frequency cap of 3 every 21 days with sequenced delivery
C. You need to do reach and frequency buying with a frequency cap of 3 every 7 days with sequenced delivery
D. You need to increase frequency to 3 for every 7 days and change campaign objective to reach.
E. You need to change frequency cap to 3 with post interaction campaigns.
正解:C
解説: (Topexam メンバーにのみ表示されます)

質問 5:
You have a new customer that owns a resort franchise with hotels in more than 6 countries in the Caribbean.
They have done some TV ads to market new segments in the US and Europe, but have not been able to get people who visit their website to book a week-long vacation.
Your client would like for you to encourage people who visited the website to complete a new transactions/purchase.
What type of ads would you launch in order to achieve this goal?
Choose only ONE best answer.
A. Conversion and traffic ads.
B. Post Engagement and brand awareness ads.
C. Video Views, lead generation, and traffic ads.
D. Traffic and store visit ads.
E. Conversion and product catalog sales / dynamic ads.
F. Traffic and conversion ads.
正解:E
解説: (Topexam メンバーにのみ表示されます)

質問 6:
You've recently installed the Facebook Pixel on a new website. You are not sure if the website is detecting your pixel events correctly.
What are some tools you can use to troubleshoot your pixel and make sure it's collecting your events properly?
(Select 3 that apply.)
Choose ALL answers that apply.
A. You can test your events in the "Events Manager" under your Business Manager
B. You can track events and debug your pixel through Facebook's Analytics dashboard
C. You should install the Facebook Pixel Helper chrome extension to verify your pixel event.
D. You should check your campaigns to see if they are showing events.
E. You should install a second pixel and make sure it works properly
正解:A,B,C
解説: (Topexam メンバーにのみ表示されます)

質問 7:
You have just gotten the results from a conversion campaign you ran for a membership site for 2 weeks:
There were 9 new customers acquired through the campaign.
Customers usually pay 6 months on average.
The monthly membership fee is $15.
The total amount you spent on the campaign was $400.
What is the ROAS for this campaign?
Choose only ONE best answer.
A. $265
B. $102.50
C. -$265
D. $410
正解:D
解説: (Topexam メンバーにのみ表示されます)

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Facebook Certified media buying professional 認定 410-101 試験問題:

1. An online boutique jewelry is trying to maximize their investment in their Facebook campaigns; however, they see that conversions have been low. These are the initial set up of the campaign you are running:
* Campaign is optimized for conversion objective
* The attribution window is set to 1 days
* You've set up lifetime budget
* Average purchase value has been higher than expected
You are running remarketing campaigns to people who've visited the website What changes do you make in order to increase conversions?
Choose only ONE best answer.

A) You should increase attribution window to 7 days.
B) Run retargeting campaigns to people who have made purchased in the past 10 days.
C) Change optimization from custom conversions to value optimization.
D) Delete all remarketing campaigns


2. You are building your internal team for a new digital marketing department. You've hired 2 community managers and 1 social media manager. You would like for the social media manager to be able to do the following tasks:
* View insights
* See who published as in the Page
* Send messages as the Page
* Publish and manage jobs
* Remove and ban people from the Page
Which role should you assign your social media manager in your Fan Page?
Choose only ONE best answer.

A) Jobs manager
B) Page moderator
C) Page editor
D) Page admin
E) Page moderator


3. You finalize analyzing the customer base and found this additional information:
- They are married, city-dwellers between ages of 25-34, predominantly female who are interested in shopping and fashion.
- They are tech-savvy and primarily use iPhones to make online purchases.
- 2/3 of the customer base is from Los Angeles.
- 75% of women from the current customer base make on average one online purchase for apparel a month.
Knowing this information, what strategies would you do next?
Select all that apply.
Choose ALL answers that apply.

A) Run conversion ads to the website for the new product launch to women.
B) You should invest more than 50% of your budget in Los Angeles.
C) Build a new core/saved audience based on married women who are interested in high-end fashion brands.
D) Build a similar audience of 1% based on the current customer base for Los Angeles, San Francisco, and San Diego.


4. Your client owns an online nutrition membership program for women, where customers get tips, diets, and discounts on a weekly basis.
They now want to launch a new blog for content marketing purposes, and would like to categorize the content into three buckets:
Weight loss
Health
Mom
You've already installed the Facebook pixel on their website; however, you now need to add an additional event pixel code to the blog so that you can track content better.
Which pixel event do you install on the blog?
Choose only ONE best answer.

A) Complete Registration
B) View Content
C) Generate Lead


5. You have a client's customer database with 500,000 entries from the past 5 years.
Here is the list of information you have for each entry:
- Email
- Phone Number
- Age
- Value
- Currency
- Customer Lifetime Value
The client wants you to build a lookalike audience based on customers who have profited the most during a specific timeframe. Customers usually stay with your client for 2 years.
What data do you need from the entries, and what type of audience would you build for this exercise?
Choose only ONE best answer.

A) You would need the email, phone number, and value. With this information, you could build a value-based lookalike audience.
B) You would need the email, age, and customer lifetime value. With this information, you could upload a custom audience and market to them.
C) You should upload all of the information from customers. You can then build a custom audience with the entire database. With this database then build a similar audience to target the most profitable customers.
D) You would need the email, age, and customer lifetime value. With this information, you could build a value-based lookalike audience optimized for reach.
E) You first need to segment the database based on the Customer Lifetime Value. With this data segmented, you should then build a custom audience and then use this as a seed audience to build a similar one optimized for similarity.


質問と回答:

質問 # 1
正解: A
質問 # 2
正解: C
質問 # 3
正解: B、C、D
質問 # 4
正解: B
質問 # 5
正解: E

410-101 関連試験
310-101 - Facebook Advertising Core Competencies
310-101J - Facebook Advertising Core Competencies (310-101日本語版)
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