Oracle 1z0-477 問題集

質問 1：
You have a banner image in an HTML file with clickthrough reference. It is named acme_marquee.htm and you have uploaded it into a folder named LOGOS in your Content Library. You want to insert it into the HTML campaign document that has been uploaded to the Responsys Content Library into the HTML campaign document.
Which RPL code should you use to insert this document?
A. <$insertdocument "cms : //contentlibrary/LOGOS/acme_marquee . htm">
B. <#include "cms : //contentlibrary/LOGOS/acme_marquee . htm">
C. <#assign banner="acme_marquee. htm"><#include "cms: //contentlibrary/ " + banner>
D. <document="${//all content/. . /acme_marquee.htm}">
正解：B

質問 2：
Your client wants to be able to analyze the marketing campaign performance in Insight reports broken down by two criteria available in the profile list (Gender and Country). You created the Segment Group following the directions in the Help documentation, but when you run the Insight reports, the Segment reports display "undefined".
What is the reason for the failure?
A. You did not select and assign the segment group in the Campaign settings of the campaigns to be analyzed by the segment criteria before launching the campaign.
B. You don't have the segment group feature enabled in the Account Administration settings.
C. You did not declare the fields used to define the segment groups in the Data section of the campaign workbook.
D. You should have created a corresponding filter for each rule set to be used to identify the segment group.
正解：A

質問 3：
What must you create in order for Responsys to be able to track clicks on links in a campaign?
A. Insight Link Hashmap
B. Insight Link Report
C. Link Table
D. Link List
E. Link Hashmap
正解：C
解説: (Topexam メンバーにのみ表示されます)

質問 4：
You want to access cart and browse abandonment events on your ecommerce website and launch personalized retargeting marketing programs to your known users.
How can you use Rapid Retargeter to capture and expose the events in Responsys in order to accomplish this?
A. Write the event data into external tables. Batch upload the data into a Responsys supplemental table via Connect every hour and then use SQL to pull data for personalization.
B. Capture the events and use an API to write them into profile extension tables in the client's Responsys account and then use SQL to pull data for personalization.
C. After your website is correctly tagged, use the Interaction Events to enter your contacts into a Program and pass key visitor data as Program Entry Variables.
D. Pass the event data into a Responsys supplemental table near real time with an API call. Backend tables are then automatically updated, so you can use Filter Designer for targeting.
正解：D

質問 5：
Before moving a campaign to production you need to test whether the links are working properly.
What functionality should you use in Responsys?
A. In the Testing section of a campaign Workbook, there is a Test links button that can automate this process.
B. In Program, you can use the Test tab because it will display any issues with links according to a campaign.
C. Using RPL, use the clickthrough() method to iterate through the associated link table and test that they do not retrieve 404 errors.
D. You should test all links manually.
正解：A

質問 6：
What happens when you send a Responsys campaign and the ISP returns a "Hard Bounce" error to the sender?
A. A hard bounce of an email message will cause the record to be flagged as Hard Bounced in an Insight Report, and you can run a list cleanse process to remove it from your list.
B. A hard bounce of an email message will set the EMAIL_DELIVERABILITY_ STATUS_ field to Undeliverable and messages will no longer be sent to that address.
C. A hard bounce of an email message will delete the contact record from the Profile List to ensure that messages will no longer be sent to that address.
D. A hard bounce of an email message will cause the record to be logged in to the Hard Bounced table, and you must select that list as a suppression list in future message launches to ensure that you do not send to that address again.
正解：B

質問 7：
You uploaded into the Responsys Content Library an HTML document and three subdocuments personalized with the member level of the subscriber. When you validate the campaign, you get this error: "Email Message preview failed because of template execution runtime error, detailed error: property MEMBER_LEVEL for datasource CONTACTS is not defined in the datasources." How should you correct this error?
A. You did not select the MEMBER_LEVEL column from the CONTACTS database. In the Datasources Section in the Campaign workbook, select the MEMBER_LEVEL field and make sure the alias matches what is in the HTML code. Responsys will now be able to insert values for that column at run time.
B. The HTML coder didn't include the <#data> directive and declare the CONTACTS data source in each document. Enter this into each document, and the error should now be resolved.
C. The MEMBER_LEVEL field is a Responsys reserved word and cannot be used for personalization.
D. Open each HTML document in the package and declare the MEMBER_LEVEL field by using the RPL directive<#field> in every document. Then reupload the documents into the Content Library.
正解：A