Oracle 1z0-477 問題集

質問 1：
You created a specific filter for the individuals that you want to send a campaign to.
What are the steps to define this filter to be used in a campaign?
A. Navigate to the Program Designer, open the program that uses the campaign, and select the filter from the Program Settings.
B. Navigate to the Program Designer, select the Testing tab, open the program that uses the campaign, and select the filter from the Program Settings.
C. Locate the campaign in the Manage Campaign section, navigate to the Campaigns workbook, and configure the filter in the Proofing section.
D. Locate the campaign in the Manage Campaign section, navigate to the Campaigns workbook, and assign the filter in the Audiences section.
E. Go to the Data Sources section, select the Filters tab, and then select the campaign from the listing.
正解：D

質問 2：
In which two situations should you republish a program after making a change or correction? (Choose two.)
A. You move a target timer from its original place before one event to after that event.
B. You modify one of the conditions in a filter being used in the program.
C. You change the properties of one campaign in the program to launch another one with a different subject line and new creative.
D. You add a second campaign to be evaluated using a performance switch to select a winning path based on open rate.
正解：B,D

質問 3：
A subscriber opens an email with Conversion Tracking on, clicks a link, but does not purchase. The next day, this subscriber receives a second email with Conversion Tracking on with a follow-up offer, clicks a link, but still does not purchase. The subscriber bookmarks the URL, and on the third day, returns to the webpage and finally makes a purchase.
Assuming the conversion cookie is not deleted, how will the transaction be tracked or attributed?
A. Because the final purchase was made by a visit directly to the webpage, the purchase isconsidered a web transaction and no email attribution is registered.
B. The purchase transaction is attributed to the first campaign that the recipient opened and clicked.
C. The purchase transaction is attributed to the second campaign (most recent) that the recipient opened and clicked.
D. The purchase transaction is attributed to both email campaigns.
正解：C

質問 4：
While configuring the import of a PET table, you need to match new records to existing records for the data merge.
Which two profile fields are options to configure the import to match existing records? (Choose two.)
A. PET_ID_
B. EMAIL_ADDRESS_
C. CUSTOMER_ID_
D. ADDRESS_
正解：B,C

質問 5：
You are designing a program that requires the use of a value that is not stored in the Responsys data model and is only temporarily required for use in the program.
What could you use to fulfill this requirement?
A. Temporary Value Variable
B. Get Data Variable
C. Entry Tracking Variable
D. Custom SQL Variable
E. ORA Variable
正解：D

質問 6：
You have a requirement to create a program that allows for the same RIID_ to have multiple enactments in it, each with a unique enactment value.
What should you use to accomplish this?
A. Custom Event
B. Entry Tracking Variable
C. Custom SQL Variable
D. This is not possible, because RIID_ is the only variable that can be used as an identifier for a program.
E. This is not possible, because only one RIID_ can be in a program at a time.
正解：B

質問 7：
One of the top ISPs is blocking promotional emails coming from your domain. This has not happened before. You check the deliverability metrics on Responsys reports for the email campaigns sent in the last two weeks.
What are two reasons why this is happening? (Choose two.)
A. Substantial (5%) increase in click-through rates on last week's promotional campaign.
B. Hard bounce rates are 10% or higher.
C. Recipients are forwarding your emails to everyone in their address books.
D. Your open rates have dropped somewhat since last month.
E. The ISP is recording a high number of spam trap hits and complaint rates from recipients.
正解：B,E