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Oracle 1Z0-1032-21 問題集

1Z0-1032-21

試験コード:1Z0-1032-21

試験名称:Oracle Responsys Marketing Platform 2021 Implementation Essentials

最近更新時間:2024-11-18

問題と解答:全73問

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質問 1:
How should you produce an Insight Report that gives you the total number of individuals (unique email addresses) who clickeda link in an email campaign in the first three days after it was sent?
A. Measure = Responders, Event Date = 3 days
B. Measure = Unique Conversions, Event Date = 3 days
C. Measure = Total Clicks, Interval = 3days
D. Measure = Single Clicks, Sent Date = 3 days
E. Measure = Responders, Interval = 3 days
正解:C

質問 2:
There was an issuewith the Event Data Feed export because its output was comma delimited, but the requirement was for it to be tab delimited.
Where should you configure this specification?
A. In the Account Administration screen, there is a section "Fields are delimited by", Change this default to tab.
B. In the Connect Event Data Export configuration, in the Target Field section, select the "Fields are delimited by" option.
C. In the export wizards, under the Source section, select the option "Comma delimited".
D. In the Account Administration screen, there is a section "Accepted Delimiters". Change this default to tab.
正解:B

質問 3:
You want to accesscart and browse abandonment events on your ecommerce website and launch personalized retargeting marketing programs to your known users.
How can you use Rapid Retargeter to capture and expose the events in Responsys in order to accomplish this?
A. Passthe event data into a Responsys supplemental table near real time with an API call. Backend tables are then automatically updated, so you can use Filter Designer for targeting.
B. Write the event data into external tables. Batch upload the data into a Responsys supplemental table via Connect every hour and then use SQL to pull data for personalization.
C. Capture the events and use an API to write them into profile extension tables in the client's Responsys account and then use SQL to pull data for personalization.
D. After your website is correctly tagged, use the Interaction Events to enter your contacts into a Program and pass key visitor data as Program Entry Variables.
正解:A

質問 4:
What steps should you perform to create conditional logic that uses Entry Tracking variables to control the path an enactment will follow?
A. Create the Entry Tracking variable, configure how to populate the value, and then code an IF/ELSE RPL statement in the campaign.
B. Create the Entry Tracking variable, configure how to populate the value, and then configure an Entry Tracking Variable element that uses conditions.
C. Create the Entry Tracking variable, configure how to populate the value, and then configure a Data Switch using the Filter with program variables option.
D. Create a Standard Filter Definition, configure a Data Switch, and then create a Program Entry Variable Filter Definition.
正解:C

質問 5:
You discovered that your main competitor's employeesare subscribed to receive your promotional campaigns directly to their work email addresses.
What should you do in Responsys to prevent your campaigns from being sent to the work email addresses of the competitor's employees, although this is not a complete solution?
A. Search the list for the domain name of the competitor and select the block option for each user that is found.
B. Periodically run the scrub utility and delete all email addresses from your competitor's domain.
C. Create a Non-Competitor Program using Program Designer.
D. In the Account Admin screen, select Define email domain rules and create an audience exclusion by entering the competitor's domain name.
正解:B

質問 6:
After implementing and launching a campaign, you want to watch real-time opens and clicks in order to give a quick report to the executive management.
Where should you retrieve these results and what step should you take to provide the management with the reporting information?
A. View a Live Report for the campaign. Click the Generate Distributable Live Report URL. Provide the URL to the management to facilitate access to the Live Report.
B. In the Campaign Workbook, in the Campaign Setting section, select the Edit active links for this launch link and copy the URL and then provide itto the management.
C. In the Campaign Workbook, use the Analyze Deliverability functionality. Select the Edit active links for this launch link and copy the URL and provide it to the management.
D. In the Program Designer, using the Analyze Reportfeature. Select the Edit active links for this launch link and copy the URL and provide it to the management.
正解:C

質問 7:
You have a banner image in an HTML file with clickthrough reference. It is named acme_marquee.htm and you have uploaded it into a folder named LOGOS in your Content Library.You want to insert it into the HTML campaign document that has been uploaded to the Responsys Content Library into the HTML campaign document.
Which RPL code should you use to insert this document?
A. <$insertdocument "cms : //contentlibrary/LOGOS/acme_marquee . htm">
B. <#include "cms : //contentlibrary/LOGOS/acme_marquee . htm">
C. <#assign banner="acme_marquee. htm"><#include "cms: //contentlibrary/ " + banner>
D. <document="${//all content/. . /acme_marquee.htm}">
正解:B

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Oracle Responsys Marketing Platform 2021 Implementation Essentials 認定 1Z0-1032-21 試験問題:

1. You are planningan integration of Salesforce.com and Responsys. You navigate to the Account Administration screen to configure the access to Salesforce.com, but the configuration options are not available.
What is the reason for this?

A) You need to create a new user specifically for Responsys from within the Salesforce.com application.
B) Responsys Customer Support must first enable the Salesforce integration functionality before the Account Administrator can configure the access between Salesforce.com and Responsys.
C) You need to work with Salesforce.com technical resources to configure the gateway to Responsys from within the Salesforce.com application.
D) You must first create a new Salesforce Connect job to enable the automated data feed between the Salesforce.com and Responsys contacts lists.


2. How should you produce an Insight Report that gives you the total number of individuals (unique email addresses) who clickeda link in an email campaign in the first three days after it was sent?

A) Measure = Responders, Event Date = 3 days
B) Measure = Unique Conversions, Event Date = 3 days
C) Measure = Total Clicks, Interval = 3days
D) Measure = Single Clicks, Sent Date = 3 days
E) Measure = Responders, Interval = 3 days


3. You uploaded into the Responsys Content Library an HTML document and three subdocuments personalized with the member level of the subscriber. When you validate the campaign, you get this error: "Email Message preview failed because of template execution runtime error, detailed error: property MEMBER_LEVEL for datasource CONTACTS is not defined in the datasources." How should you correct this error?

A) The MEMBER_LEVEL field is a Responsys reserved word and cannot be used for personalization.
B) Open each HTML document in the package and declare the MEMBER_LEVEL field by using the RPL directive<#field> in every document. Then reupload the documents into the Content Library.
C) You did not select the MEMBER_LEVEL column from the CONTACTS database. In the Datasources Section in the Campaign workbook, select the MEMBER_LEVEL field and make sure the aliasmatches what is in the HTML code. Responsys will now be able to insert values for that column at run time.
D) The HTML coder didn't include the <#data> directiveand declare the CONTACTS data source in each document. Enter this into each document, and the error should now be resolved.


4. You have a requirement to create a program that allows for the same RIID_ to have multiple enactments in it, each with a unique enactment value.
What should you use to accomplish this?

A) EntryTracking Variable
B) Custom Event
C) Custom SQL Variable
D) This is not possible, because RIID_ is the only variable that can be used as an identifier for a program.
E) This is not possible, because only one RIID_ can be in a program at a time.


5. In which two situations should you republish a program after making a change or correction? (Choose two.)

A) You modify one of the conditions in a filter being used in the program.
B) You move a target timer from its original place before one event to after thatevent.
C) You change the properties of one campaign in the program to launch another one with a different subject line and new creative.
D) You add a second campaign to be evaluated using a performance switch to select a winning path based on open rate.


質問と回答:

質問 # 1
正解: B
質問 # 2
正解: C
質問 # 3
正解: C
質問 # 4
正解: A
質問 # 5
正解: A、D

1Z0-1032-21 関連試験
1Z0-1032-20 - Oracle Responsys CX Marketing Platform 2020 Implementation Essentials
1z0-1032-22 - Oracle Responsys Marketing Platform 2022 Implementation Professional
1Z0-1032-20-JPN - Oracle Responsys CX Marketing Platform 2020 Implementation Essentials (1Z0-1032-20日本語版)
1Z1-1032 - Oracle Responsys Marketing Platform 2019 Implementation Essentials
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