CIW 1D0-623 問題集

質問 1：
Allan works for an event planning company and is creating a curated content article about the ten best games for breaking the ice at parties. He has found articles on the Internet, describing various games, which he wants to incorporate into his own content Which of the following is a best practice for using curated content ethically?
A. Create a new title, links to the original sources and add personal editorial comments
B. Use the images and full text from the longest article, add personal editorial comments and create a new title.
C. Choose multiple articles, pull snippets from them and use one of the titles from the articles.
D. Use the full text from two articles, plus snippets from others with links to the original articles' Web sites
正解：A
解説: (Topexam メンバーにのみ表示されます)

質問 2：
A company has a goal of increasing revenue from social media sites by 15% in the next quarter. The know the costs of their paid advertising and internal resources to promote the social media platform. They also have a readily available metric (sales orders) and are collecting data on conversions from failover to lead to sale.
What is the company trying to calculate?
A. Follower sentiment
B. Return on investment
C. Return on engagement
D. Customer loyalty
正解：B
解説: (Topexam メンバーにのみ表示されます)

質問 3：
Which organization is likely to experience the highest impact of implementing an aggressive social media marketing campaign?
A. A circus performance troupe that travels the country
B. A political campaign for mayor of a large city
C. A large financial services company providing payroll processing
D. A car manufacturer that makes trucks, sedans and hybrids
正解：B
解説: (Topexam メンバーにのみ表示されます)

質問 4：
Katie has launched a new natural makeup company and is looking to offer her lipstick line to potential new customers using a social media campaign She has recently seen her competitors successfully use influencers to help promote their products to new customers. What should she look for when trying to identify the right potential influencers for her audience?
A. The 80/20 rule
B. The 90/9/1 rule.
C. Reach, relevance, and resonance.
D. Promotion, sharing, and engagement
正解：C
解説: (Topexam メンバーにのみ表示されます)

質問 5：
Bill owns a small, local video production company. His current customer base consists mostly of local musicians looking for live concert music videos and small start-up businesses in need of social media video advertising. His goal is to increase his bookings. When he creates a social media posting, which of the following messages would be an effective call to action?
A. Watch this video compilation to see what services we have to offer.
B. Message me for details
C. Schedule a video shoot today, to receive a 10% discount
D. Share this with all of your friends
正解：C
解説: (Topexam メンバーにのみ表示されます)

質問 6：
An airline customer service department needs to notify passengers when a flight is delayed. Which of the following is an example of a SMART goal mission statement for the customer service department?
A. Alert passengers via text message about special offers on future flights
B. Notify passengers via text message within 15 minutes of flight delays
C. Notify airport management to update departure boards hourly
D. Alert the baggage handling department to move bags to temporary storage
正解：B
解説: (Topexam メンバーにのみ表示されます)