CIW 1D0-623 問題集

質問 1：
The developers of a point-of-sale retail transaction software has a system error in their Web server. Users of the system were unable to upload data through their remote data entry service. The customer quickly grew angry about the situation and began posting negative comments on several popular social media sites and company's public message board. The company is in the response stage of managing the crisis. What should they do?
A. Remove all postings from their message board and publicly deny the error on the popular social media sites.
B. Post responses to the messages, explaining the problem and when it will be resolved.
C. Monitor the messages, to determine how many are posted, until the error Is corrected. Then contact the message posters privately by phone or e-mail.
D. Prepare an executive report on the crisis. with recommendations for organizational changes to prevent similar incidents in the future.
正解：B
解説: (Topexam メンバーにのみ表示されます)

質問 2：
Bill owns a small, local video production company. His current customer base consists mostly of local musicians looking for live concert music videos and small start-up businesses in need of social media video advertising. His goal is to increase his bookings. When he creates a social media posting, which of the following messages would be an effective call to action?
A. Watch this video compilation to see what services we have to offer.
B. Message me for details
C. Schedule a video shoot today, to receive a 10% discount
D. Share this with all of your friends
正解：C
解説: (Topexam メンバーにのみ表示されます)

質問 3：
Alice works in social media marketing for an established online shoe company. The company uses many simultaneous social media campaigns to encourage current and potential customers to purchase the latest fashion trends During which stage of these social media campaigns shouldAlicedefine her audience's positions in the social media funnel?
A. Planning
B. Implementation and measurement
C. Development
D. Preparation
正解：A
解説: (Topexam メンバーにのみ表示されます)

質問 4：
Kameron is assigned to minimize the vulnerabilities in his company's social media communications and online chatting features His company is launching a new product Information about the new product has been leaked to the public, ahead of schedule To mitigate the situation. Kameron first focused on redefining who has access to new product information What would be the next area to improve?
A. Provide training for all employees in the company regarding legal and regulatory compliance
B. Update computers to eliminate system vulnerabilities and to prevent theft of intellectual property.
C. Eliminate ambiguous policies and inconsistent procedures for the roles with access to the new product information
D. Implement regular reviews of outbound communications
正解：C
解説: (Topexam メンバーにのみ表示されます)

質問 5：
James is creating a social media strategy plan in order to help drive company sales. He is selecting various personas that might shop at the online store and ranking them based on their possible level of interest in the product. Which stage of the social media strategy plan cycle is he in?
A. Define strategies
B. Listen and analyze
C. Set goals
D. Identify the target audience
正解：D
解説: (Topexam メンバーにのみ表示されます)

質問 6：
A large grocery store chain has an print media operation. They publish weekly flyers to be inserted into newspapers. The also frequency send direct mail flyers. How can they best incorporate social media to their advertising mix?
A. Post a link to their corporate Web site.
B. Schedule promotion events at various store locations.
C. Post recipes with coupons for the ingredients.
D. Post the weekly coupon flyer as a PDF.
正解：C
解説: (Topexam メンバーにのみ表示されます)